On the table and under the tree, Christmas promises to be more expensive this year for the French.
In addition to food, toys are also bearing the brunt of inflation.
This market thus recorded a general increase of 6% in prices, close to the 6.2% increase over one year in consumer prices.
In one of its publications,
60 million consumers
details the evolution of toy prices between 2021 and 2022. Among those which have increased the most are wooden games, due to the surge in raw materials.
According to France Bois Forêt, the wood selling price index jumped 34% in 2021. The barrel of 200 Kapla planks thus went, on average, from 37 to 45 euros on merchant sites.
Read alsoThe surprising optimism of the toy industry as Christmas approaches
Electronic products are also strongly affected by inflation.
In particular, a shortage of electronic components that has lasted for several months.
For example, “
the Storio max 2.0 tablet went from 96.90 euros in 2021 to 114.90 euros this year
”, notes
60 million consumers
.
Same observation for the range of cameras for children, Kidi, which shows a 10% increase in its prices.
“Santa Claus does not know inflation”
If licensed toys attract consumers, such as Pokémon, Barbie or Paw Patrol, the average price of a figurine has gone from 29 euros last year to 32 euros in 2022. Board games are also following this trend.
At Carrefour, "
La Bonne Paye took a 15% increase, [while] Power 4 suffered an 8% increase and Cluedo 10%
", details the magazine.
Internet toy merchants also raised prices for Trivial Pursuit by 23% and Monopoly by 10%.
According to the comparison, the average price of Lego boxes is up 15% compared to Christmas 2021, while it is only 6% for Playmobil figurines.
All '
these increases
“Says Franck Mathais, spokesperson for JouéClub France.
According to him, customers “
started their Christmas shopping from the beginning of November
”.
If "
the
average expenditure
has not changed between 2021 and 2022
", "
the arbitration will be done in the choice of product
", he adds.
This is why the brand has withdrawn from sale certain references which did not have “
a favorable interest-price ratio for the customer
”.
Even if the prices have increased, Franck Mathais stresses that "
there is no concern on the side of the signs
", with "
parents who favor their children
".
“
Santa Claus doesn't know inflation
,” he laughs.
