The CEO of Calcalist Ill Far is moving to Keshet 12 - this is what Walla! Barangay learned. As part of Keshet's commercial strategy, Far is going to establish a unit that, according to sources at the channel, "aims to strengthen the relationship between the major clients and the group's advertising and media agencies." In addition, Atid Eyal as part of his position To produce an embroidered world for the commercial division. The request confirmed the details.
Par has held a series of senior positions in media organizations in Israel. In his last position as CEO of Calcalist he served for about 4 years, before that he served as CEO of Radio 103 FM for 7 years. Par started his career In the Shukan network as a local manager, he was later promoted to the position of VP of Trade in Haaretz Group - The Marker.
About two months ago, Victor Kert was appointed CEO of the Keshet Group's commercial division. This is part of the organizational move that the company has been leading in recent years, which includes the separation of the various business units into independent divisions and activities, managed by separate CEOs and independent managements, under the group's headquarters.
In the last year Keshet's management has changed its face.
Just a few months ago, Yuval Efrati, the VP of Marketing and Sales, announced the end of his position after only six months, after serving in international management and sales positions for the past two decades, in order to replace Zvika Lieblich - who retired from Mesket after working in the group since its inception.
This is a departure that is added to that of The commercial VP of mako Omer Nitsani, until recently a member of the Keshet 12 management and the mako management, who is considered one of the pillars of the Keshet commercial division in the last decade.
Mako editor Itai Waldman also finished his position about a year ago.
Beit Keshet (Photo: Ortal Dahan)
About a year ago it was reported in Vala!
Branch on the completion of Keshet's first round of recruitment for the tech 12 website that she established, in which Keshet signed the application of five journalists, including the former editor of the "Mammon" supplement of Yediot Ahronoth and G of Globes, Eliil Ben Zur, as the editor of the website.
Next to that, the number 2 in Yediot Ahronoth - the editor in charge of the 7-day and 7-night coverage, Raviv Golan - also moved to Keshet, to the position of editor of the weekend news edition of Heed 12.
Sources in the economic press noted at the time that: "Keshet uses Coca-Cola money To collapse the competing media. They offer high-tech journalists crazy salaries just to defect to them. It's madness and it's clear that the one who leads it is the landlord himself."
The central company for the production of soft drinks of the Wertheim family is the controlling owner of Beshet.
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