The battle on the shelf: After Shufersal, the largest food chain in Israel, did not approve the price increase of Tnuva from last week, a shortage of certain products of the dairy is expected in the branches.
In the meantime, there is a slight shortage in some Shufersal branches, but most branches have stock.
In individual products, there is a shortage, mainly of "alternative" products, except for soy in light blue packaging, for which Tanova did not raise its price, and there is also a shortage of Yufla yogurts.
In Tnuva valley yellow cheese in the refrigerator and not in the deli, a slight shortage is evident in individual branches.
It should be noted that yellow cheese in the deli is a controlled product, so these products will be marketed as usual.
5,900 private label products.
Shufersal branch,
Since Shufersel did not approve Terra's price list, there is a shortage of Muller delicacies.
In the future, it is expected that the shortage of Tnuva products, which are currently missing in the Shufersal network, will expand, as well as other products with a longer shelf life, such as salty cheeses.
However, Tnuva's basic products are supplied to Shufersal chain, including milk and cottage cheese, so no shortage is expected.
conducted ahead of time
The fact that there is no major shortage is due to several reasons.
One of the reasons is that Shufersal was organized ahead of time and equipped with a large supply of Tnuva products.
Another reason is that Tenova must provide products under supervision.
These are basic products, so they are offered on the shelf.
Yellow cheese prices are also expected to rise (for illustration), photo: Gideon Markowitz
These products include: milk in a bag, milk in a carton, Emek yellow cheese in the deli, Gilboa yellow cheese in the deli, sweet cream and white cheese 5% fat.
Also, there are some products that Tnuva did not increase their price, so they are supplied as usual, including Cottage, which is considered one of the best-selling products, low-lactose milk 2% fat, light blue "alternative" soy drink, Tnuva natural bio yogurt and Tnuva yogurt jar.
In addition to this, in light of the situation in which Golan Ramat Dairies, which produces Shufersal's private milk products, found itself, as of last Monday Tnuva reduced the production of chocolate in a liter bottle and prepared for increased production of controlled milk in bottles.
This is so that there will not be a shortage due to the Golan Heights dairies.
In the meantime, there are no negotiations between Shufersal and Tnuva.
"There is really no alternative"
How is the crisis expected to be resolved between the largest chain and the largest food producer?
An official in the industry told "Israel Hayom" that "bottom line, there is no such thing as a super without Tnuva, it does not exist. Tnuva is too big a supplier, and this is evident in the number of its dairy products on the shelves. In my opinion, and this is my personal opinion, Shufersel will surrender in the end , because the yield is too strong."
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