Metavers: one year after the euphoria, the return to earth

That was a year ago, and it seems like an eternity.

On October 29, 2021, Mark Zuckerberg announced with great fanfare that the Facebook group was renaming itself Meta in order to mark its new objective: to build the metaverse, the immersive future of the internet.

This word, taken from the science fiction literature of the 1990s, immediately hit everyone's lips.

Start-ups have added the word

to the description of their activities.

On LinkedIn,

hatched overnight.

Web3 players have claimed this term.

And brands have rushed into the trend.

confides one of them to

.

Purchases of virtual land at huge prices, sales of NFTs, presence on

or

, immersive concerts… not a day has gone by without a company claiming to take its first steps into the metaverse, at the cost of a stinging

for low-quality operations.

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