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Metavers: one year after the euphoria, the return to earth

2022-11-27T18:44:51.456Z

STORY - The too early runaway of brands gives way to caution. That was a year ago, and it seems like an eternity. On October 29, 2021, Mark Zuckerberg announced with great fanfare that the Facebook group was renaming itself Meta in order to mark its new objective: to build the metaverse, the immersive future of the internet. This word, taken from the science fiction literature of the 1990s, immediately hit everyone's lips. Start-ups have added the word "meta



That was a year ago, and it seems like an eternity.

On October 29, 2021, Mark Zuckerberg announced with great fanfare that the Facebook group was renaming itself Meta in order to mark its new objective: to build the metaverse, the immersive future of the internet.

This word, taken from the science fiction literature of the 1990s, immediately hit everyone's lips.

Start-ups have added the word

"metaverse"

to the description of their activities.

On LinkedIn,

“metaverse specialists”

hatched overnight.

Web3 players have claimed this term.

And brands have rushed into the trend.

“You had to be among the first to plant the stick”,

confides one of them to

Figaro

.

Purchases of virtual land at huge prices, sales of NFTs, presence on

Fortnite

or

Minecraft

, immersive concerts… not a day has gone by without a company claiming to take its first steps into the metaverse, at the cost of a stinging

“bad buzz”

for low-quality operations.

“There was a race…

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Source: lefigaro

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