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Golden Bauhinia Female Entrepreneur Award 2022|Create intelligent logistics management and treat customers from the perspective of friends

2022-11-28T03:20:54.948Z


When joining a new company, most people will only follow the working methods of their predecessors, as long as they do not make mistakes. However, one of the winners of the "Golden Bauhinia Female Entrepreneur Award 2022" Innovation and Technology Award this year (Ivy Xie)


When joining a new company, most people will only follow the working methods of their predecessors, as long as they do not make mistakes. However, one of the winners of the "Golden Bauhinia Female Entrepreneur Award 2022" Innovation and Technology Award this year (Ivy Xie) ) After joining an international logistics company, she found that traditional logistics and supply chains used less technology than other industries, and nearly all procedures were handled manually. With a background in information technology, she was determined to create intelligent logistics management. With the established working model and the industry dominated by men, the challenges she faced seemed impossible to succeed. Finally, in 2017, she successfully created the FreightAmigo one-stop supply chain financial platform to promote intelligent logistics management. It will be recorded in 2021-2022 Over 250% business growth, successfully breaking the impossible!


Online travel platforms inspire new thinking

Ivy pointed out that when she joined an international logistics company at the time, she saw that her colleagues around her had to do the filing work, and they still dealt with paper documents, and they had to find files from the old iron file cabinets. She said: "Even if you are inquiring about an international shipment Door-to-door quotations often require waiting for 3 to 7 working days, 20 to 30 round-trip calls and emails, and more than 100 columns of information need to be filled in a shipping document. Do it again. There are already many online travel platforms in the market, why can’t logistics do this?” Ivy said that she asked many seniors and experts in the traditional logistics industry to inquire about the feasibility of smart logistics, “most of them I think it is not feasible, because too many departments and manpower are involved, but in the end I found a few friends with experience in international logistics, finance and information technology, and founded FreightAmigo together, hoping to use new technology to consolidate Hong Kong's international financial and shipping status and attract a new generation to join the logistics industry.”

Ivy has been a member of the Hong Kong Logistics Development Council since 2022, hoping to promote the development of the local logistics industry ecosystem through logistics technology.

The FreightAmigo platform changed the model that required complicated manual processing, and applied artificial intelligence to provide customers with door-to-door real-time quotations for five major freight modes, including air, sea, express, rail and truck transportation.

Taking "friends" as the original heart and philosophy of the company

To revolutionize an industry, Ivy pointed out that there will inevitably be setbacks, and it is even more difficult for a woman to change the logistics and technology industries dominated by men. The most obvious is that it is difficult for insiders to accept women’s opinions, but She sees this as a learning process, "Men's way of thinking may be really different from women's, and I will try to absorb their more rational and data-oriented thinking. On the other hand, women are better at expressing creativity, so I am in the There is also an advantage in innovation.”

FreightAmigo made presentation proposals to different sectors at the beginning of its business, and faced many doubts, "For example, we will be questioned about how to deal with massive data and large-scale changes in the company's model, but we can answer them one by one, and Prove to everyone with actions that we can do it. Because before the product was launched on the market, we spent 2 years and conducted 400 market surveys to understand the relevant business development in China and Hong Kong, as well as the logistics pain of SMEs in Southeast Asia. The product will be launched on the market only after receiving some points and opinions.” She continued that even if the team encounters different difficulties, they can face them together, because “Amigo” in FreightAmigo represents a friend. Fast, but a group of people can go better." In just three years, the FreightAmigo team has expanded to 50 people and has local and overseas offices, with more than 35,000 registered users worldwide. And connect more than 300 logistics service providers around the world. Ivy pointed out that the key to success is to treat customers like friends. "People who use our services are not customers, but friends. There is a saying that "go out and rely on friends." , FreightAmigo hopes to make everyone trustworthy as a friend. In addition to being trustworthy in digital technology services, we also provide personalized services. In addition to helping solve different problems, FreightAmigo will actively provide professional advice. Many customers have used the service They all praised the service as very reliable, and then introduced it to other friends or partners, and today we have this achievement.”

Ivy actively recruits talents who are interested in joining the local innovation and technology industry, including the younger generation. The purpose is to revitalize the logistics industry with technology and make traditional trade operations younger.

Message to start-ups to stick to their dreams

After receiving the "Golden Bauhinia Female Entrepreneur Award 2022" Innovation and Technology Award, Ivy said that the happiest thing is that this award is not only the recognition of herself, but also the recognition of the entire team of the company.

For the future development of the company, she has three major goals: "First of all, we will continue to carry out the mission of "making trade easier" and simplify and arrange trade financing, export credit insurance, customs clearance and other procedures for different enterprises in a one-stop way, reducing the traditional The complex procedures and lengthy processing time of trade will increase the productivity of enterprises; in addition, everyone lives in this global village, we will continue to promote green logistics, so that enterprises and anyone can choose our environmentally friendly logistics solutions at zero cost ;Finally, I also hope to promote "female leadership" between enterprises and the workplace, and even set up a fund to provide support for business women who aspire to develop.

"For other start-ups, she also sent a message: "Besides having innovative ideas, you must rely on your own persistence to do it, because countless people told me "impossible" before, but it is a persistence, from dream to realization, today I can prove to everyone that it is "possible". In addition, the most important thing is to find like-minded friends and unite to make what you want to do stronger."

(Information and photos provided by customers)

Source: hk1

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