After many years in which Roldin's colorful donuts star every Hanukkah, it seems that we can start calling the holiday itself that way.
The branding of the bakery grew along with our public interest in pink coatings and candies that come in layers and cause a layer of sugar, and this year they came out with a very artistic and colorful campaign in which the donut you see in the frame turns out to be a naked woman in the fetal position whose body is painted with body paint.
Twitter host Nitzan Caspi Shiloni tweeted this morning: "This photo is from Roldin's campaign, which created (how original!) a link between women's bodies and food, between desire for sweets and the objectification of the body. A combination of consumer culture, sexism and the worst junk food there is? "
In a tweet, people who tried to sweeten the donut responded by saying that there is also a man in the campaign, but realized their mistake - in this case, too, it is a woman with short hair.
What do you think?
Object or art?
This is an object - the campaign should be canceled
It doesn't bother me - in art everything is allowed
Hypocrisy to get angry when all advertisements sell through sex
Donut is female, what to do
10 participants
The response of Tzur Golan, the advertiser and creative person, ignores the link between the female body and perishable sweets, and also the connection of the objectification of the female body in an erotic way to convince people to eat and lick sweets:
"Personal thanks to each and every one for the amazing reactions from the first moment I knew we had a special direction in hand, But reactions like this... are not obvious. Regarding the question about a male model, at the beginning of the process we asked Johannes the artist to consider working with a man (as we have done in most campaigns in the past) in the end it was his artistic choice and we respected it. Thank you again and Merry Christmas."
Sheee rules that just like in real life, this campaign has both objectification and sexism, and a compliment, and just like in life, it is sometimes difficult to distinguish clear boundaries between these, even when the intention is completely positive or incredibly artistic.
Sheee
Flap
Tags
Hanukkah
Donuts
Roldin
an object
sex
women
Food
