Anyone who turned up their nose at Lele Adani's "scream" at Lionel Messi's goal should watch one of the commentary-kermess of the most exaggerated of television sports bars, that "Chiringuito de los jugones" which for some years has raged not only on the Spanish broadcaster Mega TV but also - and with a growing following - on social networks and web platforms such as Twitch and Youtube.
During Spain-Germany the 'living room' literally exploded with Alvaro Morata's goal, and the commentator launched into a sort of 'machine gun': "Morata-ta-ta-ta", while the other guests produced a series of jumps, screams, hugs.
Then everything was recomposed to the German draw, even if the exchange of views continued for an hour and a half and beyond the match.
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this is the stylistic hallmark of the Spanish channel, created, directed and presented by Josep Pedrerol, a well-known sports journalist in the Iberian peninsula.
Born in January 2014, he has changed columns and collaborators, but not the sensationalist and out of line tone.
Over the years, "El Chiringuito" has also managed to score some journalistic 'coups'.
Here the president of Real Madrid Florentino Perez announced and explained the mysterious Superlega project in a long interview, guaranteeing worldwide audience and web contacts.
A leading role was also played in the announcement of the sensational transfer of Cristiano Ronaldo from Real to Juventus.
The World Cup in Qatar shows another trend in communication,
linked to the development of web platforms that make it possible to open a television channel for many football stars with little effort, without the intermediation of 'classic' broadcasters.
This is the case of Twitch, a platform belonging to the Amazon galaxy, initially designed for gaming, but which yesterday's champions have overlooked.
The 'case study' in Italy is Christian Vieri and company's Bobo TV, another 'sports bar' that has landed on generalist TV with its daily 'pills'.
But there is also the case of "Ronaldo TV", a channel opened by the "Phenomenon" Luis Nazario de Lima about a year ago.
The champion initially used it to dabble in video games, but now he has made it a daily column dedicated to football, and obviously to Brazil.
