As the holidays approach, and when they should be rushing to the shops to start their Christmas gifts, the feeling of loss of standard of living torments the French.
Some 89% of decision-makers and 81% of French people as a whole feel they have lost purchasing power since the start of the war in Ukraine, according to the Barometer of Decision-makers, carried out at the end of November by ViaVoice for HEC Paris,
Le Figaro
and BFM Business.
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Soaring prices - inflation reached 6.2% over one year to date - is obviously not for nothing in this perception.
As for the purchasing power figures, published each quarter by INSEE, they are erratic: the gross disposable income of the French continued to progress in the last quarter of 2021, then it fell by 1.6% in the first quarter of 2022 then by 0.9% in the second before rising again by 0.9% in the third quarter.
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In any case, the French have very concretely adapted their consumption behavior…
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