The announcement of the appointment of Ludovic de Saint Sernin as head of the artistic direction of the Ann Demeulemeester brand begins with his place of birth: Belgium.
In reality, the 31-year-old Frenchman quickly left the flat country with his parents for the Ivory Coast before returning to Paris where he grew up and was trained in fashion design at the Duperré school.
Its legitimacy in the studio of the cult brand created in 1986 by Ann Demeulemeester, one of the famous Antwerp Six, is more a matter of its powerful narrative aesthetic.
Sexualized codes
Both also share this fashion in tension between the masculine and the feminine, the strong and the fragile, the poetic and the contemporary.
Except that the designer who was greatly inspired by (and dressed) Patti Smith, aspired to a sensitive sensuality in her work and a fierce discretion in her intimacy, when the 31-year-old boy plays with codes much more sexualized, flirting with provocation, putting themselves (a lot) on stage on Instagram and parading…
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