This December 1, Rolex is launching a new service that should reshuffle the cards for watchmaking and the second-hand market: the certification of its second-hand models as well as a two-year warranty.
This pilot CPO offer "Certified pre-owned
"
or
"certified used"
is deployed initially in Europe with Bucherer, historical partner of the brand to the crown, which owns, boulevard des Capucines in Paris, the one of the biggest watch shops in Europe.
The concept should be extended to other authorized retailers starting next spring.
While the brakes on second-hand shopping have fallen, and sales sites are multiplying, the certified second-hand market has become a veritable El Dorado in recent years.
Especially since it is sometimes complicated, if not impossible, to acquire certain models from the most prestigious watchmakers... According to a study by McKinsey, second-hand watchmaking, which already weighs 22.8 billion, should see its sales …
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