CALL OF DUTY: WARZONE 2.0 (Activision)
The US Army suspended activities with Activision and the preparatory sponsorship it intended to grant to the Call of Duty eSports League, after the sexual harassment case that exploded last year and the filing of the harsh indictment against the giant company.
In the case that shook the gaming world, many testimonies were given by female employees And employees at Activision had a constant atmosphere that encouraged sexual harassment. Executives were accused of not only knowing about the harassment that had taken place, they also sexually harassed themselves. These accusations reached the highest levels, and also against the company's CEO, Bobby Kotick, who was indicted.
Last weekend, Vice magazine published an article describing the new ways in which the US military is trying to encourage recruitment among the youth of Generation Z. As part of the strategy, it was decided in the military to invest in and sponsor popular streamers and eSports events, such as the Call of Duty league managed by Activision.
The Verge contacted the spokeswoman in an attempt to find out whether the US military still plans to continue sponsoring Activision-Blizzard, especially after last year a lawsuit was filed against it by the California district attorney's office, which accused the officials of ongoing sexual harassment, encouraging a culture of harassment and gender discrimination in In
response, it was stated that it was decided to
"suspend all activities and cancel future sponsorship with Activision", and that continued cooperation with the distributor could cause "damage to the brand".
It was also recommended not to send the US eSports team, which the army established as part of those attempts to encourage recruitment among young people , to participate in league tournaments.
The US military is not the first body to cut ties with Activision-Blizzard.
When the issue hit the headlines last year, The Coca-Cola Company canceled its planned sponsorship of the Overwatch League over similar claims.
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