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The boycott continues: Gad Dairy will not supply its products to Shufersal and Rami Levy Israel today

2022-12-04T12:38:38.254Z


The food chain did not agree to the price increase of the dairy supplier, who announced an average price increase of 6.9%.


The Gad Dairies company decided today (Sunday) not to supply its products to Shufersal branches, after it did not approve the lifting of the boycott of the dairy products supplier.

For Shufersal, this is an addition to the shortage of dairy products, since the food chain did not approve the price increases of the Tnuva and Terra companies either, and therefore Shufersal only receives from them supervised products, which they are obliged to supply, for example: milk in a carton, white cheese, yellow cheese in the deli and more.

In addition, Shufersal receives from Tnuva a number of other products whose prices the company has not raised, such as cottage cheese, white Tnuva yogurt, light blue soy milk, lactose-free milk, and more.

We note that on October 6th Gad Dairy Company announced an increase in the prices of the company's products at an average rate of 6.9% starting November 1st, when the range is 5-9.5%.

Since the official increase in prices, the company has tried to reach agreements with the chains, and now those who have not approved the price list so far, will not receive goods, i.e. Shufersal and Rami Levy.

Shufersal is fighting the rise in the prices of dairy products,

The Gad company explained at the time that "the drastic price increases in Israel and around the world do not spare Gad dairies either and affect the company in a variety of areas: the raw materials, the various packaging factors, production inputs, import prices, and above all - the sharp increases in the price of raw milk, which has only increased in the last two years by 24 %".

As mentioned, for Shufersal it is a step up in the shortage of the company's products.

After she did not approve Tara's and Tnuva's price list, there was a shortage of refrigerators, which mainly includes yellow cheese in the refrigerator (and not in the deli since it is a controlled product), fats, yogurts, milk drinks, milk substitutes, butter and more.

Gad Dairies stated: "Gad Dairy is a small local producer, a privately owned family dairy that markets only dairy products and is drastically affected by the increase in the price of raw milk, which was raised by the government by 24% in the last two years alone.

The sign that was hung in Shufersal branches due to the disagreement with Tnuva, photo: Public Relations

"Ged Dairy already announced at the beginning of October about updating the price list of the products after months of efforts and having no choice, with an average increase of only 6.9%.


This, and after the last decade - Gad Dairy has updated the price list only once - in 2018.

It was also stated: "The price list was updated in a considered and responsible manner as much as possible, with as minimal an increase as possible in the best-selling and most popular products, including the everyday cheese products (such as tefati or ricotta cheese which increased by an average rate of only about 4.5%) and after Gad Dairy cannot absorb any more the drastic price increases in the economy."

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Source: israelhayom

All news articles on 2022-12-04

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