The year 2022 marks the birth of the Abeille Assurances brand, which resumes its historic brand, which has remained etched in the memory of French men and women.
L'Abeille Bourguignonne was founded in 1856 by winegrowers organized to protect themselves against the risks associated with hail.
More than ever, Abeille Assurances intends to position itself as a brand that gives confidence in the future, by having the means to act in an uncertain world.
By this choice, Abeille Assurances also reaffirms its values of responsibility and long-term commitment.
The rebirth of a forward-looking brand
This birth of the Abeille Assurances brand is not insignificant.
In a world where sustainability is more important every day, it bears witness to the main qualities of the bee, namely its sense of common interest, its territoriality and its essential character*.
In summary, the three main assets of this emblematic insurance player in France.
With a turnover of 7 billion euros in 2021,
Abeille Assurances protects its community of more than 3 million customers, individuals and professionals by insuring their person, their property and their heritage.
The insurer acts in the field thanks to its network of 1,000 general agents and its partners throughout France.
The protection of its customers remains at the heart of its mission, now supported by Aéma Groupe, the 5th largest insurance group in France.
"
Abeille Assurances has become an essential pillar in the construction of a large insurance group from the social and solidarity economy (ESS)
", comments Philippe Michel Labrosse, Managing Director of Abeille Assurances.
With 170 years of existence,
Abeille Assurances remains resolutely turned towards the future.
"
In particular, we want to strengthen our leading position in the personal insurance and life insurance sectors, and maintain our position in the top 5 players in retirement, the major market of tomorrow
,” says Philippe Michel Labrosse. .
For a more sustainable and responsible society
Driven by the mutualist values of Aéma Groupe, Abeille Assurances affirms its commitment to sustainability, particularly on the fundamental issues of climate, biodiversity and social impact.
In this context, Abeille assurances works for a better consideration of sustainability factors in the investment strategy in order to generate a positive impact for its policyholders and for society.
This commitment translates into management of the footprint of the investment portfolio in line with the Paris climate agreement, a demanding investment strategy in the field of fossil fuels and a pioneering role in impact investing. .
Thus, nearly 10% of Abeille Assurances' investments now directly support the financing of energy transition or sustainability.
The insurer has also set a minimum investment target of 500 million euros per year in green assets and offers many products and services.
It also accelerates the development of initiatives with a positive impact in the territories.
For example, the Fabrique Abeille Assurances, in six years of existence, has already supported financially or through tailor-made support, projects of recognized SSE companies, such as
Time for the planet
,
Yuka
or even
Cheerful cafe
.
Last October, Abeille Assurances developed a vast communication campaign to make its rebirth known to the general public.
The cornerstone of this system, its advertising film allegorically illustrates the brand's objective: to give confidence and act for the future of its customers.
The film features a daring and determined little girl who, with the support of a bee, brings her flowerbed destroyed by hail back to life.
A clever nod to its past.
Its distribution began on October 9, at the same time as a poster campaign, with the signature:
“Abeille Assurances.
Give wings to your future.
»
A promise that resonates particularly in this time of uncertainty.
* These qualities were highlighted during a qualitative study conducted by the Enov research institute from January 18 to February 11, 2022, with around a hundred individual and professional customers, and with policyholders who are not Abeille customers. Insurance .
