His white shirt specially designed by KL, his slim jeans, his black jacket and his tanned complexion was never far behind Karl Lagerfeld.
A loyal member of the Kaiser's inner circle, Eric Pfrunder shaped the modern image of Chanel by his side.
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The first feat of arms in the fashion of this autodidact born in 1948 in Algeria?
While working for his brother's company, he convinces American designer Norma Kamali (the one-piece swimsuit worn by Farrah Fawcett, that's her) to parade her models in his eldest's factory.
After this first successful inclusion, he took care of the image of various brands including Ungaro before landing rue Cambon in 1983 - at the same time as Lagerfeld.
At the time, the Parisian house did not have the aura of today and the young man had free rein to renovate the aura of the Coco brand then centered on perfumes.
Later, it is also him who will push KL past behind the lens.
Tired of seeing him complain about the quality of the catalogs of collections, Pfrunder challenges him to do better.
I said to Karl: OK, so do it now
," he told the specialized magazine WWD in 2015, during a retrospective of Lagerfeld's photographic work. the space bringing together Karl Lagerfeld's bookshop and photo studio, at number 7 rue de Lille, in Paris, will not really be the same without the presence of this solar man.
Appointed co-artistic director of Chanel alongside Virginie Viard on the death of Lagerfeld in 2019, Eric Pfrunder is retiring in 2021. Following the news of his disappearance, Bruno Pavlovsky, current president of the Parisian house, expressed himself as follows: "
From 1983 to 2019, i.e. for nearly thirty-six years of creating images for the Fashion division, Éric Pfrunder was a very active contributor to the trio he formed with Karl Lagerfeld and Virginie Viard, raising Chanel to a ultimate level of fashion design.
Man of convictions and loyalty, passionate worker, '
according to the affectionate words of Karl Lagerfeld, with whom he liked to dress up, Éric tirelessly put his sure and precise eye at the service of Chanel's excellence, generously sharing his knowledge and intuitions with the image team and more broadly the fashion division.
His contribution to the Chanel house is immense.
We extend our deepest condolences to his family and loved ones.