Or Spitz, a businesswoman and confectioner, told Israel Hayom's economic editor Sonia Gorodisky at the shopping malls conference today (Monday) that "everything looks rosy on Instagram. I work really hard in my business. I stand on my feet for hours."
Spitz added: "I try very hard to show everything on my page. The crises, the doubts. When I let my audience feel a part - whether it's in choosing a package for the holiday, or which dessert to put in the showcase, I create a community for myself."
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