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Sports betting: the government wants to better regulate advertising to "protect young people"

2022-12-05T14:21:10.516Z

Sarah El Haïry claims that "the statistical probability of gain or rate of return, and in this case of loss" be mentioned in any advertising for sports betting.



In the midst of the FIFA World Cup in Qatar, the government is raising its voice against sports betting sites, and more particularly against their tendency to target young people in their advertisements.

"

Sports betting represents a drain on the resources of the youth of our country

", deplores the Secretary of State in charge of Youth Sarah El Haïry, in two separate letters sent last week to the gendarmes of gambling, the ANJ, and audiovisual, Arcom, which

Le Figaro

has obtained.

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Implying that the current regulation is insufficient, the government asks the two authorities to "

go further in the protection of young people

".

In particular, the Secretary of State demands that be mentioned, on all advertisements, whatever the medium, "

the statistical probability of gain or rate of return, and in this case of loss

" to "

any message of a commercial nature for sports betting

.

Read alsoThe dangerous game of young people who live from sports betting

Opening the door to a drastic limitation of advertising for sports betting, Sarah El Haïry also believes that "

ensuring the protection of children and adolescents means not exposing very many minors to commercial propaganda in favor of sports betting, for example at half-time of a match

”.

She also protests against the systematization of the "

sequence dedicated to bets

" in radio broadcasts around football.

The government takes the subject very seriously.

He indeed asked for a "

point of stage

" at the ANJ, at the end of the group stage matches of the World Cup, on the last prevention campaign launched by the authority, called "

T'as see, you lost

.

At Arcom, the Secretary of State for Youth asked for an "

intermediate report of the fines

" imposed on operators within the framework of the World Cup, after a deliberation adopted in October on the supervision of audiovisual advertising for sports betting. , especially with minors.

Towards an explosion of bets on the World Cup

If the executive is concerned about underage gambling, it is because the latest data on the subject show a frequent practice among this category of the population, even though it is theoretically prohibited.

According to an ANJ study published in February, 28% of young people aged 15 to 17 had bet on sports betting at least once in the last twelve months.

In her letters, the Secretary of State for Youth also points out that “

72% of people who bet online are under 35

”.

Read also500 million euros: online sports betting should explode during the Football World Cup

In addition, the categories of young people targeted primarily by the advertisements question.

We can clearly see that the very aggressive advertising campaigns of the operators use the slogans, the vocabulary, the imagery, the visuals which can be those of young people from working-class neighborhoods

”, recently pointed out to Le Figaro Stéphane Troussel, president (PS) of the departmental council of Seine-Saint-Denis, which launched just before the World Cup a prevention campaign hijacking the slogans of Winamax, one of the most important players in the market.

For the time being, these various campaigns, as well as operators' commitments to limit advertising pressure, seem to have no effect on the flow of bets on the World Cup.

"

At the end of the first week of the competition, there were more than 200 million bets across the whole competition, or more than 7 million euros in stake per game on average

", it says. at ANJ.

The authority thus predicts an explosion in bets compared to the last major football competitions, which are Euro 2021 (435 million euros) and the 2018 World Cup (366 million euros).

The course of the France team will nevertheless be decisive on the amount of the stakes

”, we point out however.

Source: lefigaro

All news articles on 2022-12-05

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