Big loyalty programs are no longer a dream.
For a third of the French, the advantages and rewards are not interesting.
But in times of inflation, they have some interest.
Travelers want exclusive advantages, privileged experiences, personalized welcomes… Airplane, train, hotel: this is how they make you feel unique.
Buy a plane ticket in “miles”
In airlines, they have been commonplace for more than forty years.
Their principle dates back to the deregulation of air transport at the end of the 1970s in the United States.
In France, we remember Air Inter which, well before Air France, offered a free flight to its subscribers after purchasing seven.
In 1981, American Airlines was the first company to develop a more elaborate
"frequent flyer program"
system called Advantage.
Its success was such that United and Delta immediately imitated it, following the example of European companies.
Today, the French essentially use four…
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