Shufersal chain approved part of the increase in boycotts that Tnuva demanded that some of its products return to the chain's shelves from now on.
The Shufersal chain said that: "In light of the shortage of the variety of milk products and substitutes available in the Shufersal branches and in order not to harm the chain's customers, Tnuva's request for a price increase was examined in depth - the request was only partially approved for products for which there are no substitutes in the other brands."
Approved part of the price increase, Shufersal store, photo: Yehoshua Yosef
At the beginning of this month Shufersal hung signs in its branches stating that due to the chain's disapproval of a price increase, there may be a shortage of the following Tnuva products: Napoleon, Gilboa, Emek and Gush Halab cheeses, Yopla Yogurt, Go Milk Delicacies, the White Chef, Piraeus, Yolo, and more.
It was uploaded by Harim, Tnuva factory, photo: Yossi Zeliger
Tnuva, the largest dairy in Israel, announced two weeks ago to its customers in the retail and institutional markets about the update of the price list of non-supervised milk products and milk substitute products at an average rate of about 4.7%.
Shufersal, the largest chain in Israel, did not approve Tnuva's new price list, which is why the shortage arose.
We note that Tnuva continues to supply Shufersal with the regulated products (such as carton milk, white cheese, Eshel, etc.) and the products whose prices have not increased, such as cottage and Tnuva white yogurt.
Tnuva's price increase is considered proportional, against the background of the significant increase in inputs, primarily the price of raw milk, which has increased by about 24% since 2019, as well as other raw materials, such as soybeans whose price has increased by 46% and oats whose price has increased by 43% in the last two years.
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