From our special correspondent in Dakar
You don't come to Dakar to put on a twenty-minute show and leave with models and guests right away.
People come to Dakar to create images and emotions, to encourage encounters and a long-term cultural exchange, but also to draw inspiration from them.
When the artistic director, Virginie Viard, three years ago, proposed the African continent to present the Métiers d'art collection, the idea pleased: on the world map, Chanel had almost placed its flag everywhere, except in black Africa.
It would therefore be a first for the house, but also for the luxury industry.
The Covid suspended this project.
And above all, in three years, the world has changed, suddenly becoming aware of the issues of carbon footprint linked to parades at the end of the world, of cultural appropriation (particularly sensitive subject on social networks).
Without forgetting in the case of this region of the world, a growing anti-Western current that cannot be ignored...
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