Special Envoy to Cairo (Egypt)
Last Saturday, in Cairo, the artistic director of the men's collections of Dior, who grew up on the continent, offered himself the pyramids of Gizeh as a backdrop for his Fall 2023 collection. An exceptional show, in an unprecedented setting, which left the audience speechless.
It must be said that Dior had prepared its effect well by summoning the guests at the end of the afternoon.
Dusk casts a dark veil over the mythical thousand-year-old tombs.
Are they going to light them up well?
, some worry.
“This event was a real challenge
, shares a few minutes before the show, Pietro Beccari, its CEO, himself captivated by the landscape.
It's unreal to be here.
But you're talking to someone who paraded women on the water of the Trevi Fountain
(in 2016, when he was president of the house of Fendi, editor's note)
and to rephotograph a historic Dior campaign at the Acropolis.
We have had close ties with the ministry for two and a half years…
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