Repair rather than replace.
Apple launched its self-repair service in France on Tuesday.
A strong signal for the entire market.
Indeed, the iPhone manufacturer has decidedly changed its approach.
After having long designed smartphones that were almost impossible to disassemble, the group has redesigned its products to make them easier to repair.
And it works.
Apple gets the best score for the repairability of its iPhones in the Fnac-Darty after-sales service barometer.
Apple recognizes that it is illusory to believe that repairing your iPhone is within everyone's reach.
But this service allows consumers to get an idea of the price of spare parts: 75 euros for an iPhone 13 battery, 192 euros for the camera module or 327 euros for a screen.
Read alsoMobile: the shortage of chips boosts refurbished
Given the purchase price of the device (from 909 euros), investing to extend its life remains attractive.
More broadly, the fact that Apple is increasingly encouraging repair has given a…
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