Kitzbühel is actually a small town with just 8000 inhabitants in the Tyrolean Unterland.
But every winter, tens of thousands of tourists flock to the luxury ski resort.
The city is particularly popular with wealthy Germans.
Rich Alpine fans from Munich buy a second home in Kitzbühel to spend the winter here - and leave as soon as the ski season is over.
As a result, real estate and property prices in Kitzbühel have risen sharply in recent years and are now among the highest in all of Austria.
Many locals can hardly pay for the expensive housing anymore.
Officially, the number of leisure residences in Kitzbühel for foreigners is limited, there is an upper limit of eight percent.
But Kitzbühel fans find ways to circumvent these regulations.
Nothing but a tourist backdrop?
In this and the next episode of Inside Austria we travel to Kitzbühel.
We tell how rich alpine fans are changing the place by buying more and more holiday homes and driving up the prices.
How some benefit from the boom - and others suffer from it.
And what politics is doing so that locals in Kitzbühel can still afford an apartment.
We also take a look into the future: where is it headed for poor, rich Kitzbühel?
In the weekly podcast “Inside Austria”, SPIEGEL and STANDARD look together at the big and small scandals in Austria.
Together with journalists from both editorial offices, we reconstruct cases and events that move the country.
We look into political abysses, follow the investigations into the cause of Sebastian Kurz and his ÖVP.
And inform about an important Austrian topic of the week.