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"Customer experience, weapon of massive value creation"

2022-12-11T20:16:06.702Z


COLUMN - Olivier Duha, co-founder and CEO of Webhelp places people above all else. In his latest book, he rehabilitates the notion of “customer relationship”.


"There is no wealth except for men"

, wrote in the 16th century the philosopher Jean Bodin, who influenced the intellectual history of Europe through his economic theories and his principles of "good government" exposed in often republished works. .

Olivier Duha, the co-founder and CEO of Webhelp - the world leader in IT solutions and customer experience management services - could set up this HR mantra as an absolute rule as the manager places people above all else.

"Contrary to a purely digital vision, we must rehabilitate the role of the human, of the adviser - increased by technology -, to take control of what is now called the customer experience",

affirms- he in his latest book, published by Éditions Eyrolles and appropriately titled "

Think Human, the customer experience revolution in the digital age

”.

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Because, we too often forget, there are - and there must always be people behind the technology, at the other end of the customer line (the hotline) that connects…

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Source: lefigaro

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