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In shape - and wealth: the expected revenue of the sports center market in 2022 - 3.69 billion shekels | Israel today


Exercising more, paying more: the end of the epidemic brought Israelis back to the gyms - an increase of about 2% compared to 2021 • At the same time, the wave of price increases does not stop the industry - and the prices are soaring accordingly • "The subscription price has increased by up to 20% in just the last three months"

A nation of sports: Against the background of the economy's recovery from the Corona crisis, the revenues of the gym market in Israel in 2022 are expected to amount to approximately NIS 3.69 billion.

This is an increase of about 2% compared to 2021, when the revenues stood at NIS 3.03 billion, according to CofaceBDi data.

However, it is estimated that the market's revenues will be lower by about 5% of the revenues compared to 2019 before the Corona, when the revenues stood at 3.89 billion shekels.

Today, approximately 1,880 gyms operate in Israel in various settings, and in addition approximately 1,000 personal trainers under the framework of outdoor training activities.

As for the geographical distribution: 43% of the places are in the central region, 20% in the north, 16% in Sharon, 14% in the south and 7% in Jerusalem and the surrounding area.

Tehila Yanai,

According to Tahila Yanai, co-CEO of CofaceBDi, "Against the backdrop of the economy's recovery from the Corona crisis, a large part of the exercisers have returned to the gyms.

Also, the wave of price increases in the economy also gives its signals in the fitness center market, and as a result, an average increase of close to 10% in subscription prices was recorded in the past year.

The result is that the level of income in 2022 reaches almost the orders of magnitude of the pre-corona period."

Everything costs accordingly

Yaron Sela, chairman of the organization of fitness club owners and the owner of the Great Shape chain, confirms that there has been an increase in the number of registrants this year and also that in this area there has been an increase in prices as in many areas.

Sela told "Israel Today": "We see a constant increase in the number of subscribers, starting in March after the Omicron ended. However, we stand at 85%-90% in revenue compared to pre-coronavirus and a similar number of subscriptions compared to pre-coronavirus. We are accumulating the subscribers anew, and as mentioned we are constantly growing.

The gyms will open,

"The number of registrants is greater than the rate of income due to various one-off promotions. The corona virus has made people realize that sport is a healthy life, and you see a very big awakening. Those who have always played sports - returned, but you also see a lot of new faces. There is a huge increase in the third age and a lot of youth At the age of 14-15".

Sela admits that prices in the industry are rising.

"There is no choice. The rent is going up, all energy expenses and also the price of the subscription has gone up in the industry by 20%-5% in the last three months. A subscription has gone up by an average of NIS 200 and now costs NIS 250, but there are sometimes different and short promotions.

"I was recently in Dubai at a conference with all the global chains. Owners of huge chains of about 1,500 branches spoke there, and they all said unequivocally that 2023 would be a record year. They raised prices there as well. Inflation and interest rates are causing this. The rent for an average club is 100,000 NIS. The linkage increased by 6%-5%, which is another 6,000 shekels. Electricity will become more expensive in three weeks by almost 10%."

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Source: israelhayom

All news articles on 2022-12-13

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