Israeli hi-tech refuses to learn a lesson from past years and cases.
Playtica is an excellent example that made headlines this week: parties with huge budgets, sponsoring Maccabi Tel Aviv in basketball and also the Tel Aviv marathon, and at the same time laying off hundreds of people which is defined as a "necessary step".
Don't be misunderstood, every company is allowed to lay off, and the local high-tech industry is suffering from an economic crisis that is developing around the world.
However, there is something very jarring in the fact that the evening before the company's employees sang loudly "I am a panther", and the next morning the chant changed to "I am an unemployment stamp".
do not like to praise
do not like to praise
Israeli high-tech is the spearhead of the Israeli economy.
The contempt and hatred for him most of the time stems from the fact that he is simply the most successful field in the society we live in, and most of us don't like the fact that at the end of the class the nerd became the new millionaire while they are immersed in a rather gray life with a pressing mortgage.
This is also the reason why layoffs in the industry grab more headlines than layoffs in Sodastream, for example.
We Israelis, whether we admit it or not, do not like to praise.
Widespread cuts in the world's high-tech companies, illustration, photo: Getty
However, the megalomania that is so characteristic of the heads of Israeli high-tech companies has a significant part in the public image created around them.
Corporate responsibility, modesty and the welfare of the employee are thousands of times more important than another party or catering by a celebrity chef.
While in many parts of the world entrepreneurs and businessmen from the field of technology use their power and money to create change in the world in which they live and influence the discourse, here Israeli tech companies run away from politics and social statements like fire out of purely economic considerations.
The high-tech people look at the election results and can't believe how no one around them votes for Ben Gvir or Shas, and these are still the parties that are going to lead the State of Israel in the coming years. The level of disconnection is about first class distance from the seats near the toilets. Everyone is on the same plane, but there are those who sit Adjacent to the captain's cabin, and there are those whose chair does not move from place to place and they cannot move forward either.
Israeli high-tech needs to come back and connect to the reality in which it lives.
The tremendous achievements of the last few years deserve to be noted and celebrated, but it seems that most of the employees of these companies would prefer to spend more time with their families and less on work matters, than at another huge glittering party behind which waves of layoffs are already stirring.
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