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Volkswagen: Michael Mauer replaces Klaus Zycrora as chief designer

2022-12-14T12:53:10.764Z


VW CEO Oliver Blume separates from chief designer Klaus Zyciora and brings back his predecessor Michael Mauer. The CEO has also filled other key positions, thereby strengthening the subsidiaries Porsche and Audi.


Enlarge image

Comeback kid:

Michael Maurer

is once again chief designer at VW.

Group boss Oliver Blume is thus continuing the reorganization of the VW group and is also strengthening the subsidiaries Audi and Porsche

Photo: Volkswagen AG

Volkswagen boss

Oliver Blume

(54) replaces the long-standing chief designer of the car manufacturer and reorganizes central positions in the group.

Chief designer

Klaus Zyciora

(61) should be replaced by

Michael Mauer

(60) at the beginning of the year, who will remain chief designer at Porsche, the Wolfsburg-based company announced on Wednesday.

The key position, from which the design language of all brands belonging to the group is determined, reports directly to Blume.

With the new appointment to the group department for quality management, the premium class subsidiary Audi is also gaining more weight.

Michael Neumayer

is to take over this post from January

, in addition to his job in corporate quality at Audi.

Neumayer replaces

Frank Welsch

, who is retiring after almost 30 years with the Group.

New distribution of roles in the group

With the changes in appointments, Blume also ensures that roles are allocated differently in the car company: the main brand VW passenger cars will be responsible for production and purchasing in future, its Ingolstadt-based sister company Audi will be responsible for sales and quality, and Porsche will be responsible for design and development.

The aim is to connect the brands more closely, which in the past often did not pull together.

In the future, the group intends to focus on coordination and leveraging synergies.

Blume had reduced the board by three to nine posts when he took office in early September.

He announced that tasks would be shifted to the individual brands.

The brand boss

Thomas Schäfer

(52), who has been in office since the beginning of July, had only recently criticized the appearance of VW.

With the new ID family, it is no longer clear what Volkswagen stands for when it comes to e-cars and combustion engines in terms of brand-defining elements.

He wants to change that.

Blume explained that first-class quality and iconic design have always been the performance characteristics of the group and its brands.

"With the Group-wide management of the brands, we are increasing our focus on our customers."

The 54-year-old also manages the Wolfsburg car group and the sports car subsidiary Porsche AG.

Blume revises Diess' decision and brings Mauer back

Chief designer Mauer was already in charge of the design department from 2015 to 2020, at that time with Matthias Müller as CEO.

His successor Herbert Diess (64) used Zyciora.

Flower is now undoing that.

Zyciora has held various positions in design at Volkswagen since 1989 and has been responsible for the group with its twelve brands since 2020.

Among other things, he was responsible for the Golf generations six to eight and the design of the ID models.

Now Zyciora is leaving the company.

Mauer has been in charge of design at Porsche AG since 2004 and was responsible, among other things, for the design of the 911 sports car, the two-seater 918 Spyder and the Macan and Taycan models.

la/reuters

Source: spiegel

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