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The 'bisht', the honorable Arab cape that they put on Leo Messi and left Adidas without a historical photo

2022-12-18T20:16:23.516Z


Argentina had dreamed of seeing Leo Messi lift the World Cup at the Lusail stadium in Qatar, but no one would have imagined a photo in which the star lifted the desired...


  • Chronicle Messi closes with the World Cup against France the story of a god of the stadium and opens the heart of Argentina on a channel

  • Opinion Messi, the player of all time wins the final of all time

Argentina had dreamed of seeing

Leo Messi

lift the

World Cup

at the Lusail stadium in

Qatar

, but no one would have imagined a photo in which the star raised the coveted trophy, the one they had been looking for since 1986, appearing covered in a transparent black tunic that he was 'invited' to wear the Emir of Qatar,

Tamim bin Hamad

, and the president of FIFA,

Gianni Infantino

.

In the photo for Messi's story you won't even see the number 10, nor the albiceleste bars nor the shield of Argentina, just a black shadow.

What is that garment that they put on Messi?

It is about the

bisht

, a transparent black tunic with an honorable meaning in the Arab world.

It can only be worn by men and is associated with royalty, religious position or wealth.

Its use is reserved for prestigious occasions and with this gesture, Qatar wanted to recognize Messi as one of the kings of world football.

To know more

World Cup 2022.

Messi closes with the World Cup against France the story of a god of the stadium and opens the heart of Argentina in channel

  • Drafting: ORFEO SUÁREZ (Special envoy) Lusail

Messi closes with the World Cup against France the story of a god of the stadium and opens the heart of Argentina in channel

To know more

World Cup 2022.

Messi, the player of all time wins the final of all time

  • Writing: IÑAKO DÍAZ-GUERRA

Messi, the player of all time wins the final of all time

In addition, the final coincided with

Qatar National Day, which

is celebrated every December 18 and commemorates the founding of the Qatari state in 1878. Once again, the country that hosts the World Cup has managed to get FIFA to adhere to its customs. and break with the historic image of the captain of the World Champion team picking up the title with his official jersey.

Adidas, no photo

There is also a second reading of this gesture by the Qatari authorities consented to by FIFA.

In the showcase that the World Cup represents for sports brands, the final was played between

Adidas

and

Nike

, the technical sponsors of Argentina and France.

The idea of ​​dressing Messi with the

bisht

at the most important moment of his career and a historic moment for Argentina, which will go on to be exhibited in thousands of reproductions, has prevented Adidas from associating its brand with that memory, already forever marked by that black tunic that Messi visited.

According to the criteria of The Trust Project

Know more

  • Leo Messi

  • FIFA

  • Qatar

  • Argentine Soccer Team

  • France Soccer Team

Source: elmuldo

All news articles on 2022-12-18

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