Television "Let's play!": contests, the new saviors of the chains
Since the departure of
Paolo Vasile
as CEO of
Mediaset
was revealed , the communication group is in trial and error mode.
The loss of audience for more than a year, although it continues to maintain double digits, has led the group to make drastic decisions that have not fully materialized.
The biggest problem of the main Mediaset
channel
,
Telecinco
, is its afternoons and its
prime time
.
Precisely, when the Y ahora Sonsoles
program premiered,
the pressure was loaded on the back of one of the chain's strongholds,
Sálvame
.
All eyes at the top were on the program.
Its decline in audience, although it continues to be the most watched in the 5:00 p.m. to 8:00 p.m. time slot, is one of the biggest concerns.
From there came the decision to shorten the time of the program and replace its last two hours with the successful Netflix series,
Café con aroma de Mujer
.
It didn't work.
In fact, it was a real disaster that harmed not only Telecinco
's afternoon audience
but also Pedro Piqueras' nightly news programs, which plummeted.
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"Let's play!": the contests, the new saviors of the chains
Drafting: ESTHER MUCIENTES Madrid
"Let's play!": the contests, the new saviors of the chains
They corrected and went back to the previous thing - the known bad is better than the good to be known - but what happened before was still not convincing.
So
Mediaset
decided to carry out a revolution that had not been seen in the chain since the time when
Sálvame
was released .
As of today,
Telecinco
again shortens two hours of
Jorge Javier Vázquez
's program , which will continue but for a fee on Mitele Plus, and places two entertainment greats:
Ion Aramendi
and
Christian Gálvez
.
Hand in hand, like a well-oiled tandem,
Gálvez
and
Aramendi
take charge of two new contests, the new 'saviors' of the television screen quotas.
It is about
25 Words
and
Chain Reaction
.
"Fucking that this really cool contest is coming to Spain!"
Aramendi
jumps as soon as he starts talking about
Chain Reaction
.
Two white, family contests, with the participation of viewers from their homes and with a very clear idea:
to attract audiences of all ages to start the revolution in Telecinco afternoons
.
Of course, if the two presenters have to be qualified in some way and for what they arrive, the word would be the 'leaders' of the change.
Ion Aramendi: "We are going to try to fight"
"We are going to try to fight", assures
Ion Aramendi
with all conviction , in front of
Reaction in chain
.
"We released two very cool products, both mine and
Christian
's . Revolutionize? Hopefully. But not in the sense that we are going to be the coolest cucumber. Contests are a chopping stone job and we know we have to chop a lot" , it states.
In fact,
Chain Reaction
is the one that plays the most because it is the one that will have to face hand to hand with the king of contests:
Pasapalabra
.
Aramendi
is fully aware of what a face-to-face with
Pasapalabra
means and with the audience data it achieves every day, an average of 23% screen share, and for this reason he pleads with
Mediaset
: "Patience, please" .
The contests are a work of crushing stone and we know that we have to chop a lot
Ion Aramendi
"It's a good time for contests on
Telecinco
and it's going to be a wonderful competition with
Pasapalabra
," he assures and confirms that he has even already spoken with
Roberto Leal
, the presenter of the Antena 3 contest, with whom he has an "excellent relationship".
"We want to live together and we don't want any of us to go wrong. It's a great time to broadcast
Chain Reaction
, and little by little I hope that we will conquer the audience, but without subtracting anyone.
The main thing is that people spend a fun time
," he insists.
This is chain reaction
In each
Chain Reaction
program , two teams made up of three members each will compete.
After overcoming five games with the chains of words as the common thread, they will fight in the
Winning Complicity
test , which will decide which of the two teams chooses to take the money accumulated so far and compete again the next day.
"It's so easy to understand that
just by looking at it you'll want to play
," says the presenter, who reveals that he has played with his 5-year-old son and even he, even being so small, has known how to respond.
Indeed, the mechanics of the game is very simple: solve chains of words with a relationship that unites them.
For example,
what word has to do with rooster and wave that begins with C?
The crest.
"When you get it, it's very addictive," says Aramendi.
Fun, tension and
a daily jackpot of more than 150,000 euros at stake
will be the main ingredients of the program, in which the members of each team will test their ability to relate more or less complex words, their reflexes, their serenity and complicity with their groupmates.
On each broadcast day, two teams compete, each one made up of three members -none famous-, who are linked by some kind of relationship, like the teams that went to
Boom!
Throughout five games,
Chained Words
,
The Mini
-Chain ,
The Center of the Chain
,
The Funnel
, and
One Leads to the Other
, the contestants from each team must match words, guess mysterious characters, or discover songs using chains of words in different dynamics. to accumulate as much money as possible.
Once these five challenges have been overcome, the two teams will face the final and eliminatory game.
It is
a round of 60 seconds they will have to guess the greatest number of words
.
Whoever wins will opt for the money accumulated so far and will return the next day.
Because if both contests have something in common, besides coming to change the afternoon, it is that you can always return.
Christian Gálvez returns with a contest and in the afternoons
An hour before and one less than
Sálvame ,
25 words
arrives
, "a tribute to the Spanish Spanish Language, with its doses of culture and entertainment, also adding great moments of humor and improvisation," explains
Christian Gálvez
, the presenter who was in charge del rey during his time on Telecinco, and who is once again at the helm of a
Mediaset
contest after the abrupt departure of
Alta tension
.
25 words
, in addition, comes with an addition: not only contestants from the set will participate, but also
contestants from home
.
This has been the main reason why the contest will not be broadcast live as originally planned.
Contestants from home need an Internet connection, know how to make a video call, some use of technology and that generated inequality of opportunities that the program has solved with the recordings.
I am passionate about language and words and 25 words is a new opportunity for me
Christian Galvez
"In some tests, viewers will know the words and the answers in advance, but the way the contestants figure them out
will depend on their lucidity and the way they play with our vocabulary
. I am passionate about language and words and 25 words It is a new opportunity for me to play with them, to once again enjoy the fun combination of famous and anonymous on the same team and add a new international format to my television resume", explains the presenter.
The game is structured around
five rounds
and one more for the contestant playing from home.
In the first four, the teams earn points to determine which of the two plays in the final test, in which the accumulated money pot is put into play.
In between,
Christian Gálvez
will give way to the contestant who plays from home, who will have to be very careful from the beginning to choose the rival with whom to compete for the
5,000 euros of daily increase in the jackpot
.
25 words, it will also have celebrities
In the first program this afternoon,
David Amor
,
Carolina Ferre
,
Fernando Romay
and
Cristina Rodríguez
will be the celebrities.
Because yes, in
25 words
there are also celebrities who help the contestants, just like there are in
Pasapalabra
.
And it is that although the language, the famous and the words with the common denominator of
25 words
, the mechanics is not much less similar.
In the first round, called
The Bet
, a member of each team participates in a bet to the bottom to determine which of the two thinks they need the fewest clues to get their teammates to guess five given words in just 45 seconds.
Starting from 25 clues, the contestant who lowers the bet the most is the one who plays.
If they hit the target, they earn points
.
The second round,
One on One
, the contestants face off in pairs, one on one.
The two receive the same word and can only give a clue to their partners to try to figure it out.
The third,
The Pyramid of Clues
, they face each other again in pairs, but this time
the clues are given one by one by the presenter in the form of words, objects, songs...
Then comes the test from home.
The spectator chooses the opponent
.
They play in alternating turns with the aim of guessing the greatest number of words from a maximum of 25 clues given by
Christian Gálvez
and the one who guesses the most wins the test.
If the spectator wins, 5,000 euros;
if the contestant wins, he accumulates the 5,000 for the jackpot.
From there, to the fourth round,
Time Trial
.
It is the test that will decide which team goes to the final round and will return the next day.
All members of each team take turns trying to get their teammates to guess five words, with a maximum of 25 clues and 45 seconds.
The one who accumulates the most points wins and goes on to The Last Ten, the final test, in which
the anonymous contestant has to get his two famous classmates
to guess 10 words with a maximum of 25 clues in one minute.
If he succeeds, he will win the money accumulated in the pot;
if he fails, he will no longer be able to take the jackpot he has accumulated during his participation, but will return for the next program.
It is very easy after a penalty to say 'I should have gone the other way'
Christian Galvez
"In the end, we found a format that we were passionate about.
We all believe that it is worth it and that we can enjoy it
. It has made us improve and be happier," says Gálvez.
And if
Ion Aramendi
faces
Pasapalabra
,
Gálvez
will face the bombshell of the season between contests,
El Cazador
de
La 1
, who coincidentally presented Aramendi at the beginning.
"Competition is always good," says Gálvez, "but
which is the best strip? Well, we don't know
. It's very easy after a penalty to say 'I should have thrown myself to the other side', but at the moment I don't know," he concludes.
What is known is that
Telecinco
has all its hopes pinned on these two 'insurgents' who are coming to revolutionize the evenings not only of Telecinco, but probably those of all the channels, who will be looking at how the public will receive these two new programs
As they both say, "
it's up to people to like it and people to have fun and play
. "
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