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New Year's Day, "Chinese New Year" market may become a turning point for tourism recovery

2022-12-19T01:04:44.741Z


With the official sale of train tickets on the first day of the New Year's Day holiday on December 17, the popularity of returning home for New Year's Day and Spring Festival travel has risen again. According to the data from the online machine wine platform, as of 16:00 on the 17th, the search volume of train tickets during the New Year’s Day increased by more than 10 times month-on-month, and


  With the official sale of train tickets on the first day of the New Year's Day holiday on December 17, the popularity of returning home for New Year's Day and Spring Festival travel has risen again.

According to the data from the online machine wine platform, as of 16:00 on the 17th, the search volume of train tickets during the New Year’s Day increased by more than 10 times month-on-month, and the train ticket payment orders increased by 15 times month-on-day.

  Earlier, the reporter learned from an online travel platform that with the influence of policies such as the "New Ten Measures" for epidemic prevention and control and the offline communication itinerary card, the popularity of cross-provincial Spring Festival travel has risen accordingly. Recently, some platforms have searched for air tickets The volume has gradually returned to the level of three years ago.

Industry insiders predict that this year's New Year's Day and Spring Festival tourism market may become the most important turning point in the tourism market in three years.

  Text, table/Wen Jing, all-media reporter of Guangzhou Daily

New Year's Day train ticket search volume increased by more than 10 times month-on-month

  "I have already bought the train ticket to go back to my hometown in Shanxi on December 31, take good precautions, and prepare to welcome the New Year with my parents in my hometown." Mr. Zhang, who has worked in Beijing for many years, plans to return to his hometown on New Year's Day for the first time in more than two years.

On December 17, the first day of the 2023 New Year's Day holiday, train tickets will officially go on sale.

According to data from Meituan, as of 16:00 on the 17th, the number of searches for train tickets during the New Year’s Day period increased by more than 10 times month-on-month, and train ticket payment orders increased by 15 times month-on-month.

  As of press time, train tickets for some lines have already been sold out.

Taking Beijing to Harbin on December 31 as an example, trains Z157, G3605, and T47 were all sold out, and train G941 from Beijing Chaoyang to Harbin West at 18:09 had only a few remaining tickets.

Another example is that the G7331, G7319, and G7587 "Shanghai Hongqiao-Hangzhou East" train tickets on December 31 have all been sold out.

  Driven by the sale of train tickets on New Year's Day, the popularity of air ticket browsing and orders during the New Year's Day period on the Meituan platform doubled.

  It is understood that on January 7, 2023, New Year's Eve train tickets will be sold.

Inter-provincial travelers have shifted from wait and see to direct action

  Last week, as the "communication itinerary card" went offline, searches related to inter-provincial transportation during the Spring Festival travel season increased.

  According to data from Ctrip’s FlightAI market insight platform, domestic passenger traffic recovered from December 7 to 11 to about 40% of the same period in 2019, and the overall search popularity has recovered to 80% three years ago.

From 0:00 to 13:00 on December 12, during the Spring Festival travel season, the search interest for products such as transportation and vacation across provinces increased by 12 times compared with the same period last week, and the search volume for air tickets was basically the same as three years ago.

  Xie Xiaoqing, a senior researcher at Ctrip Research Institute, said that less than a month before the start of this year's Spring Festival travel rush, and with the optimization of epidemic prevention policies, the mentality of passengers has changed from waiting and watching to direct action.

With the first release of the mobility of business travelers, New Year's Day and Spring Festival will usher in a significant increase in the number of tourists visiting relatives and holidays. The traditional winter ice and snow travel, warm winter travel and other consumer markets are also expected to usher in a substantial recovery.

  In fact, recently, users' willingness to travel across provinces has become significantly stronger.

Data from Tongcheng Travel shows that from December 5 to December 11, the domestic passenger traffic of civil aviation increased by more than 40% month-on-month, and the average air ticket price also reached a new high since the beginning of this month.

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Source: chinanews

All news articles on 2022-12-19

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