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Saboteur, the new jewelry and family adventure of Thomas Sabo


As the fortieth anniversary of his eponymous brand approaches, the businessman rediscovers the energy of his beginnings with his second brand, launched with his wife Rita and his son Santiago.

On this November day, when Thomas Sabo gathers around him part of the European press to unveil his spring-summer 2023 collection and his new family project, one wonders if all the guests manage to grasp the very French pun on this new Saboteur brand.

Because it is a large part of Thomas Sabo's DNA that is found in this name.

All that remained was to claim it.

A real troublemaker and jack-of-all-trades, Monsieur Sabo knew how to take the quiet little world of jewelery by surprise almost forty years ago.

While costume jewelry was not yet what it is today,

fine jewelry

had not yet existed and many of its competitors then closed up shop, the latter continues to show growth in gold and more than 3000 points of sale all over the world.

So, it was not in 2022 that he was going to follow the trend, as much to continue to impulse his own tempo.

classy piercing

An overview of the piercing salon.

Saboteur / Photo press

This is precisely what he undertook when he left confinement when the Saboteur project was born between his wife Rita, him and his son Santiago Sabo.

Again, Saboteur does not follow any predefined rules.

If many first believed in a brand of stylish neo piercings (the brand having also set up a salon dedicated to this art mastered by Santiago in its Parisian boutique), Saboteur turns out to be much denser.

Saboteur is ultimately a personal project where each member of the Sabo family expresses themselves freely.

On one side, the son's piercings, then.

On the other, the variable geometry figures of style of his artist wife, Rita, who signs the mystical Sacra or Elemental lines.

All in silver or 18 carat gold.

If the objective is to remain premium on this brand,

Thomas Sabo, surrounded by his wife Rita and his son Santiago.

Saboteur / Photo press

Source: lefigaro

All news articles on 2022-12-19

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