If it broke audience records on French television, the final of the Football World Cup between France and Argentina also set Google on fire.
The search engine experienced during the match its traffic record in 25 years of existence, said the boss of the American giant on Monday.
It was as if the whole world was looking for only one thing!
“, he enthused on Twitter, without giving precise figures, in particular on the number of searches associated with the match between France and Argentina.
The Google Trends platform allows you to know which searches have been the most popular in each country.
In France, the search “
triple in the final of the world cup
”, reference to the “
” of Kylian Mbappé, has experienced an increase in searches of almost 5000%.
We also find among the top searches “
number of Argentinian World Cup finals
” (+4750%), “
how many World Cup finals for France
” (+4500%) and even “
World Cup final referee
” ( +3000%) - the refereeing of the final having been strongly criticized.
On Twitter too, the World Cup final unleashed the crowds.
Present at the stadium, social network boss Elon Musk tweeted, after France's first goal, that "
24,400 tweets per second
" had been recorded at that time, "
the highest (number) ever recorded in the FIFA Cup ".
All social networks combined, the final was the subject of more than 25.9 million messages, three times more than during the 2018 France-Croatia final, according to the specialized platform Visibrain.