Andalusia, the objective of RTVE this Christmas

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• Television Isabel Díaz Ayuso will sneak into the kitchens of MasterChef Christmas to the anger of Adriana Lastra: "The electoral campaign begins"

Why is

betting this

on the best-known faces of

?

The data answers the question: Andalusian public television has had

.

In November, the last month with data, it closed with the best data for this month in 9 years, 9.4%.

69.1% of all Andalusians as a whole have visited the regional public channel at some point in November.

And, finally, it is the regional television with the greatest increase in viewers in recent years.

This, on the one hand, on the other,

's attempt to gain a share of the screen to try to close a year without the result of La 1 being a catastrophe, after months of losing audiences and with, thanks to the

, security that in December, only in this month, it will surpass the leading television,

.

The intention is to increase the

as much as possible during December, explain audience experts, "so that the sum with the data from the previous months increases the screen share of the annual result."

And where to scratch those viewers that

needs to increase the screen share as much as possible?

From the Andalusian public.

Although the month of November was the month with the lowest television consumption with a daily average of 196 minutes per person,

is the sixth Autonomous Community with the highest daily television consumption,

.

It is true that it has fallen by 9%, but it is only 1% below the national average, which fell by 8% in November.

To all this we must add that

and continues to be the most influential in the cultural field compared to the rest of Spain.

Hence,

.

In addition, in recent years from the public channel, forced to accommodate and serve the entire Spanish territory,

, which RTVE began to correct a few months ago by incorporating well-known faces from Andalusian television, such as For

example,

, leader every afternoon on Canal Sur with his program,

, to present

on

.

But the rest of this change towards the Andalusian public has come with the Christmas programming.

From December 22 to January 6,

becomes a Christmas television where the lights and decorations typical of these dates will occupy the grill of the public entity.

And it comes with surprises.

For the moment,

disappears and is replaced by a

with former celebrities and with... Yes, with Isabel Díaz Ayuso who will take advantage of the pull and the audience of the

Shine

to be seen in an entertainment program before Let the election year begin.

Ana María Bordas

, director of Entertainment and Dissemination of

, explained that the objective was to present a "friendly" and "cheerful" grill, so that "people have a good time watching TV",

.

"I think we have achieved it with our classics on La 1 and also on RNE. With special music and humor programs," she pointed out.

The other surprise has already been known for several weeks: for the first time after 17 years, Anne Igartiburu will not give the Chimes and

will , who acknowledges that "they will be the most difficult Campanadas of my life", and

.

"There will be no other channel than TVE.

," say the Cadaval brothers.

They are going to be the most difficult Campanadas of my life

Ana Obregon

Third surprise,

with

.

After the success of the folkloric in the first broadcast on

of the LGTBI Pride parade,

has again bet on the artist and on the always successful

that Canal Sur broadcasts every year.

Flamenco Christmas carols

,

,

and

.

This special will be a meeting of friends with

.

They will tell how the holidays go by, anecdotes about these dates, and they will sing Christmas carols and other songs.

A meeting that will not miss

,

,

,

,

,

,

,

,

and the comedian

.

Although the program is very similar to that

, the reality is that it is a new format for

.

The one who was for years the emblem and face of the Andalusian regional channel will be the host of a special with Andalusian singers for

.

And although it has been a tradition on

for many years,

.

The artist from Jaén will sing his greatest hits and songs from his latest work and will feature, among others, artists such as

,

,

,

,

,

and

.

After that there will be more music with the Colombian Latin pop band

.

And between Christmas Eve and New Year's Eve, the special programs of every year on the public channel, except for that change in

where children stop being the protagonists and former contestants return just like

: "they come home they come back, for Christmas ...".

The culinary

, produced by RTVE in collaboration with Shine Iberia, will try to leave behind the controversy of the last edition of

with Patricia Conde and will once again open its doors to

,

,

,

,

,

,

,

and

.

RTVE resorts to the successes of the year that is ending and, without a doubt, the

could not be missing

.

Hence, the public entity is also committed to a Christmas special,

.

A program with which it intends to recover the spirit of the first edition of the

held in January, inviting the participants who competed to remember the songs with which they presented themselves, and, in the case of some artists, to present their new works .

Of those in charge of giving the

,

and

, rivers of ink have flowed in recent weeks.

Not only because of the disappearance of

, who will neither be in the grapes nor was she present at the presentation of her chain's Christmas programming despite the fact that she will be at the

gala , which has always been

, but also because of the choice of the

.

Another wink or more than a wink to the Andalusian audience, where the comedy duo is from, and where they are adored by the vast majority of the Andalusian public.

We are going to go out only in red underpants and we are not going to talk

Cesar Cadaval

"We are going to go out only in red underwear and we are not going to talk, you are the one who is going to give the instructions for the grapes, so that if you make a mistake, you make a mistake,"

responded to

about its premiere at the

of

.

Because there will be the humor of

, but also of the comedian who has become essential for

at

:

.

The comedian goes to his annual date with New Year's Eve on

, returning to one of his most beloved characters.

must seduce Charles III of England at the request of the European leaders.

will parody the movie

with the collaboration of famous faces, such as

in the role of Carlos III or the popular

s.

Last year it gathered 3.5 million viewers (23.7%) and was the undisputed leader, almost ten points behind the next option.

To say goodbye to the year and welcome the new one,

, a 'canned' special, as always and as in all channels, with more than

and, of course, Andalusians, presented by

,

and Colombian actor

.

Among others, the great winners of the last

festival :

and the British

.

There will also be

,

,

and

,

,

,

,

,

,

,

,

,

,

,

,

, and the Junior Eurovision representative,

, among many others.

's change in strategy,

placing Andalusian viewers at the center of its Christmas programming, is

, say the experts, but

.

There is only one month left to know the annual data for televisions and the public party wants to cast the rest in the month with the highest television consumption par excellence.

According to the criteria of The Trust Project

Know more

• Ana Obregon

• Christmas