Compared with physical stores, there are more and more online stores that can be started at a lower cost. The competition is very fierce. If you want to stand out from the crowd of online stores, you must use the right method!
If you know how to grasp every customer inquiry, the chances of driving up the sales rate will naturally increase greatly!
According to SHOPLINE's "2022 Hong Kong Store Opening White Paper", interviewed merchants reported that nearly 90% of customers contact brands through WhatsApp. If online store owners know how to use the "official business solution WhatsApp Business API" to integrate customer service and marketing, they will You can always grasp the opportunity to increase the order, and you can save the cost and time of customer service!
Let me share with you SHOPLINE's latest WhatsApp Business API and teaching lazy bag!
Getting started!
WhatsApp Business is very different from WhatsApp Business API?
Knowing that many online store owners may already have WhatsApp Business, why use WhatsApp Business API?
In fact, the emergence of the WhatsApp Business API is mainly aimed at companies that need to expand their business scale. The companies that apply need to pass official authorization and certification. A recognizable green tick will appear next to the company name on the WhatsApp chat page to improve consumer confidence.
In addition, SHOPLINE has launched a series of functions to allow merchants to combine the online store system and join the marketing system. The following 5 major functions can help online stores improve the quality of customer service and increase sales opportunities at the same time!
Function 1: How easy is it to do business 24 hours a day?
Automatic reply robot uninterrupted reply
Customers of online stores are regardless of day and night. Most of the time, they check or place orders with the store before they go to bed at night. If the online store owner needs it himself or his staff is responsible for the customer service at night, the cost will be too high. WhatsApp Business API can do it Allows you to set non-office hours to use the "auto-reply function", so that customers can get the assistance of the "auto-reply robot" at any time to learn more about orders and product information, grasp sales opportunities and enhance brand favorability.
The store owner can use the "automatic reply function" to pre-set up to 3 buttons with different reply content as the answer to the customer. Each button can be linked to the website, making it easier for the customer to return to the online store after enquiry, and seize sales opportunities .
In addition, the store owner can also set different "keywords" to trigger automatic replies, for example: set the keyword "offer" to trigger the reply, and set an interactive button in the text of the reply to provide corresponding information according to the user's needs. When the user clicks "immediately Click the "Buy" button, and the system will automatically send a preset reply to automatically guide the user to shop and complete the order.
Function 2: Copy and Paste to the soft?
Send a broadcast message with one click
When there are new products or discounts to be promoted, it is of course best to contact the most customers in the shortest time. However, the store may need to repeat the actions of Copy and Paste to process the message, and the WhatsApp Business API system "one-click broadcast message" ” can be sent to 1,000 people or more at one time, and it can also target new customers. Compared with WhatsApp Business, which can only send messages to 256 people at a time, customers need to save the phone number of the store first. The “broadcast message” function of the WhatsApp Business API is obvious It is easier and more convenient to go further and wider, and to carry out marketing and marketing.
Function 3: Manually notifying customers one by one is a waste of time?
Order status is automatically updated, customer service is easier
Many customers will check the order status after placing an order in an online store. In the past, the shop owner or customer service may need to follow up the payment and order status of each customer, which takes a lot of time and effort.
The WhatsApp Business API system can send a WhatsApp order confirmation immediately after the customer places an order, and remind the payment at the same time. When the order status changes, for example: paid to shipped, then delivered, the system will automatically send a WhatsApp message By updating the order, payment and logistics status, customers can track the whereabouts of the order in real time, which greatly reduces the cost and burden of customer service in answering customer inquiries. It also reassures customers and increases their confidence in the brand.
Function 4: Customers place orders directly while tilting?
Send a payment link to complete shopping on WhatsApp
Many customers will inquire about product information through WhatsApp. The WhatsApp Business API system can add limited-time promotions or newly launched products to the "Product List Link". When customers inquire about related products, they can directly receive shopping links and seize sales opportunities. , Synchronization can also recommend other selected products, which is a very practical function!
Function 5: It is convenient for customers to inquire and sell more?
Directly click on the advertisement to chat with WhatsApp, easily reach new customers
When a customer sees a product advertisement on a web page, it may take seconds to make an impulse purchase or make an inquiry. The WhatsApp Business API system can set the social platform advertisement CTA Button as "Click-to-WhatsApp" to directly bring the advertiser to WhatsApp replies, not only grasping the customer's "purchase impulse", but also increasing the return on advertising investment (ROAS).
And even if the order is not completed, you can also record the user's phone number for future marketing purposes. It is a good way to reach new customers and stimulate new orders!
To sum up, WhatsApp Business API is more helpful for online stores to implement better customer service performance and marketing methods than WhatsApp Business. If you want to know more about online store operations or WhatsApp Business API information, you can immediately make an appointment with a professional store opening consultant for free demonstration or consultation to gain professional experience. Opinions, or go to the SHOPLINE e-commerce classroom to learn more tips for opening a store!
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(Information and photos provided by customers)
