A "
lifetime warranty
" for a board game?
This is the original idea implemented by the manufacturer Haba.
At a time of calls for sobriety, and in order to fight against overconsumption, the German company has been offering customer service since 2021 specializing in the lost parts of its board games.
An innovation that came to him from the observation that many games are thrown away from the moment one or more pieces have been lost.
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The “
missing part service
” should make it possible to combat this mess, the company believes.
Concretely, it allows you to exchange your missing parts for free with new ones, in order to avoid the recurring waste of toys.
In exchange, the user finds a complete set, at no additional cost, other than shipping costs.
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This initiative is part of an increasingly perceptible boom in the repair market.
Toys, household appliances... Consumers are called upon to take care of their purchases rather than turning to replacements, for environmental and economic reasons.
For the CEO of Haba France, Antoine Rostaing, the brand's games have "
full sustainable potential
": the pieces are modular according to age and accompany the child in his awakening by adapting to it.
They are made of wood from German forestry and the packaging is made of PEFC cardboard.
“
These commitments are made in order to fight against waste which today represents 100,000 tonnes of toys, or 40 million toys in France.
It's colossal and this service is made to save parents and to preserve the planet
, ”he insists in
Figaro
.
This idea has even saved consumers 5,000 games since the start of the year, the brand calculates.
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Known for its flagship game "
Premier verger
", Haba is a brand of games and toys for young children with family DNA.
With an estimated turnover of more than 360 million euros, the company is currently booming and saw its activity jump by 29% last year.
It has also sold nearly 7.8 million board games worldwide, driven by the success of its bestseller, Le Premier verger.