It only takes one video that has gone viral on TikTok for a beauty product to go out of stock.
And for good reason: the platform-specific mini-clip format makes it possible to demonstrate the effects of a cosmetic in seconds.
Dark circles that disappear, eyelashes that grow back, lips that double in volume, regenerated hair, pimples or wrinkles that fade... The magic of these "before/after" images posted on the social network operates on the screen in front of the amazed eyes of spectators, accumulating millions of views very quickly and immediately prompting impulse purchases.
Read alsoViral videos, out-of-stock products… Is TikTok the new beauty eldorado?
However, between the sponsored publications of influencers and those which turn out to be obsolete once the wave has passed, it is not always easy to find real treasures among this mass of content.
At the end of 2022, it's time to review the beauty hits that have been a hit in recent months and that are really worth seeing.
These beauty products that made the buzz on TikTok in 2022
In images, in pictures
See the slideshow12 photos
See the slideshow12 photos
TikTok's "best of" beauty
If there is indeed a beauty event to remember on TikTok in 2022, it is above all the advent of the hashtag #PerfumeTok listing tests and reviews of fragrances.
Even though it is impossible to smell a juice through your screen, videos of amateurs exploding the view counters have shown that it is possible to boost sales of a perfume or bring back great classics of the perfumery.
Witness the dazzling new success of Baccarat Rouge 540 from Maison Francis Kurkdjian, Libre from Yves Saint Laurent and Good Girl from Carolina Herrera.
Read alsoOut of stock even before being smelled: TikTok, a new gold mine for perfumes
In make-up, complexion products in particular have proven their effectiveness on screen, such as Chanel's Eau de Teint, Rare Beauty by Selena Gomez's Soft Pinch liquid blush and the Hollywood contouring stick. Contour Light Want by Charlotte Tilbury.
Finally, it is impossible to miss the two most popular hair care products in the "beauty sphere" this year: on the one hand, the repairing oil N°7 Bonding Oil from the Olaplex brand and on the other, the mask without rinsing of K18.
In video: a TikTokeuse tests the viral hair oil of Olaplex
Perennial trends
As for the beauty tips that have emerged on TikTok this year and which have been approved by dermatologists and "skinfluencers", it's a safe bet that some will continue to fascinate the crowds in 2023. On the care side, we will particularly remember the technique of " slugging" to deeply moisturize the face, the "skin cycling" routine to renew your skin or the "mewing" method to reduce the double chin.
Read alsoDermatologists or simple enthusiasts, these influencers who test and analyze our beauty products
On the make-up side, it is definitely Hailey Bieber's manicure with “donut”-style reflections that broke audience records in a few months (more than 409 million views on the counter).
This must-have trend shares the limelight with the many tricks to boost lip volume with makeup, such as the one called "gym lips" or the one involving Sephora's famous chili lip gloss.
Finally, on the hairstyle side, it is definitely the “Wolf cut” (“wolf cut” in English), a modern variation of the mullet cut, which has imposed itself at the top of the fashionable looks on the platform.