Strauss Israel CEO Eyal Dror announced today (Wednesday) the end of his position after five years. In the coming months, Dror will accompany the chosen replacement and take part in leading strategic projects in the group. After that, he will go on behalf of the group to a dedicated course for senior managers at Harvard. The departure comes against the background of the salmonella affair at the plant The company's chocolates in the Galilee landscape earlier this year.
Dror, who took office in 2018, dealt with one of the most complex events the company has known in the last year.
At the end of April this year, Strauss announced a call to return chocolate products produced in the factory since February 20 of this year.
The event became the largest recall case in the history of the economy, with extensive financial consequences for the company.
Strauss' announcement states that during his tenure "he led the company to excellent business results and a significant improvement in all financial indicators, while demonstrating exceptional leadership characterized by sensitivity, determination, aspiration for excellence and strategic vision.
"In recent years, Strauss Israel has presented excellent business results, starting with high growth over time, increasing market share, improving profit and establishing Strauss' leadership in the fields of dairy, salads and salty snacks. In these years, Strauss expanded its activities in the field of plant-based milk, among other things, Strauss received the franchise for the import and distribution of Alpro products in Israel".
Strauss company (for illustration), photo: Ancho Ghosh - Gini
Also, Eyal led the move to establish a new plant for the production of plant-based milk products near the dairy in Echihud.
In addition, the collaborations with our international partners Pepsi and Danone, as well as with Yatbata and Vaid Mordechai, were deepened, a dedicated unit was established for the field of frozen products and new technological platforms were launched. Alongside the business performance, a leap was made in the nutritional composition of the product portfolio, focusing on solutions for different audiences, in a way that strengthened Strauss' leadership.
On the side of business moves, new platforms have been established in recent years for the absorption and integration of workers and managers from Arab society, there has been a further improvement in the proportion of female managers, and products with accessible packaging for people with disabilities have been developed.
At the same time, Dror took on a central role within the Social Economic Forum, which was established in Israel.
Shai Babad (archive), photo: Yossi Zeliger
CEO of the Strauss Group, Shai Babad: "Eyal led the company in a turbulent period, maintained the resilience of Strauss Israel and made sure to build infrastructures that would guarantee excellence in the future. Eyal asked to end his position after five years in the position and I thank him on behalf of all Strauss men and women. In the coming months, Eyal will accompany the chosen replacement and take part in leading strategic projects in the group, and then he will join a senior managers course at Harvard Business School."
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