A restaurant without any employees?
McDonald's may be taking a first step in this direction.
In the United States, the famous fast food brand has opened a new, almost entirely automated establishment in Fort Worth, Texas.
This one, considerably smaller than a traditional restaurant, is “
designed for customers on the go
,” the company explains in a blog post.
Automated, the place only offers take-out products: inside there is an "
order recovery room
" for delivery people, as well as a kiosk so that customers can place orders and collect their purchases from withdrawal shelves.
The exterior does not have a table, but parking spaces for delivery people and customers coming to order take-out.
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Everything is designed to serve customers as quickly and cleanly as possible: they can order their meal in advance via the McDonald's application, then go to a separate line by car and receive their order "
via a conveyor belt. foods and beverages.
It's a great option for customers who want to place their order before they arrive through the McDonald's app, skip the traditional Drive-thru queue, and receive their food quickly and easily
,” the company comments.
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McDonald's also specifies that it is only a "
test
" for the moment.
This initiative, however, raises criticism from Internet users, who accuse the firm of participating in the robotization of the human workforce as well as the impoverishment of its employees.
For its part, the company retorts that its goal is not to replace employees but to improve the speed of its service.
A bet for the famous fast food chain which already encourages click and collect orders.