The Wonder Woman of the beauty world: Shir Naksha leads an eyebrow revolution and microblading who is also a mother of 3 and only 28 years old!
(Hello Ben Ego)
Hello Shir, tell us about yourself and sort out the many things that
Shir Nakash Atia does, 28 years old, married with three children, a beautician and a businesswoman, I am a micro-pigmentation artist, teacher and eyebrow designer.
I studied in the United States and France, opened a leading academy in the City Tower Hotel in Ramat Gan and then the newest branch in Azrieli Tel Aviv.
What is micropigmentation actually?
It is a treatment method, a cosmetic procedure, in which micro-pigments are inserted under the skin of the body for aesthetic purposes.
In micropigmentation treatments, the pigments are inserted into the outer layer of the skin, which gives us the ability to improve, change, and in some cases even repair defects.
Micro-pigmentation: includes a wide variety of sub-fields such as highlighting eyebrows, lips and eyeliner.
It is actually a procedure that has existed for many years and is still relevant and contemporary.
I witness many innovations and developments that make us all feel better about ourselves.
Soon there will also be a first event of its kind in Israel entirely dedicated to the field of micro-pigmentation in which local and international masters will take part successfully.
Shir Naksha's stand (Photo: Shir Atia)
What makes the Israeli audience unique in the field of beauty?
We are unequivocal pioneers in the field!
Happily,
Israelis know how to recognize quality work.
I feel that they know how to distinguish between work done professionally and work done sloppily.
There are many large and leading makeup companies that produce a wide variety of products, but when it comes to eyebrows, the line is sparse and not varied.
\Recently I developed a wide line that contains everything that needs to be backed up: restoration, care, make-up and related products.
The line consists entirely of unique formulas that are specially adapted to the Israeli audience and the climate in Israel.
What is surprising in your whole story, besides the success, is your young age, and the fact that you are a mother of 3 children, how does this happen?
I started 11 years ago.
At the time of establishing the business, I did not have children, so I dedicated all the time I had to work.
I built the brand slowly and surely and invested constantly.
Today it is a little more challenging, I try to be a present mother and on the other hand to be available to my clients.
I believe that those who really love what they do can maintain a family unit and combine it with a career.
Shir Naksh Atia (Photo: Shir Atia)
Eyebrows have many derivatives such as micro-pigmentation. What else do you offer in this field?
At our clinic, we specialize in removing tattoos and removing pigments that have been inserted into the skin tissue in an unprofessional manner.
In addition, we have a leading academy that specializes in eyebrows, from eyebrow design and arrangement to broad solutions for aesthetic and restorative situations.
Contact phone: 052-2392223
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