1. New modes of consumption that are here to stay
Wine and spirits lovers are always more eager for knowledge in this area, a phenomenon that is pulling the entire sector upwards.
In 2010, according to the SoWine barometer, only 35% of people questioned qualified as enlightened amateurs.
Since then, the level of knowledge has increased, since in 2022, this figure has risen to 47%.
Consumers are therefore more and more knowledgeable, and more curious to know what they have at the bottom of the glass.
A trend that is accompanied by increased digitization of consumption patterns, with a health crisis and successive confinements that have boosted online wine sales, and changed consumer behavior, less reluctant to buy their products on the Internet. .
In 2022,
SoWine reveals that 41% of French people have bought their wine via merchant sites, a figure which has not fallen since the reopening of shops.
The websites of…
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