We checked: the hair products series of the new Israeli care brand Israel today

New on the shelf, photo: Getty Images

without drying

Two new facial soaps for SeboCalm: one to reduce irritation and the other to improve skin elasticity, suitable for sensitive, red and irritated skin, removes dirt and makeup without drying.

This is a particularly gentle liquid soap, which did not cause irritation to sensitive skin, managed to significantly reduce the existing irritation and winter pimples, and left the facial skin soft and pleasant.

The soaps even managed to remove a layer of make-up well (but not the eye make-up).

Although we didn't feel an improvement in the skin barrier with the first soap, when it comes to a washed product, you probably won't see a real improvement.

Other than that, it does everything a soap is supposed to do - and for the best.

Price:

NIS 79.90 for 170 ml

Sebo Calm facial soap, photo: PR

Illuminate in pink

The Catris makeup brand is launching a limited edition collection - and in it you will find a baked Glow lover oil-infused highlighter, with particles in three delicate shades that create a rosy color.

The solid powder is simple and easy to use, although not very pigmented, and creates a subtle shine on the cheekbones that combines a pinkish metallic tone and can also be used as an eye shadow.

The advantage of the company's products is that their price is extremely cheap, and thus they can fit any pocket, especially for young women who have just started their journey with makeup.

Price:

21 shekels

Catrice's highlighter, photo: foreign public relations

Brilliant move

Amica's new spray offers a shiny and particularly radiant finish to the hair.

top gloss shine spray contains UV radiation filters, does not leave a greasy feeling and is designed to enhance the shine of the hair.

We tested: the product does not feel greasy on the hair, even though it contains olive oil.

Although we tried to spray evenly on the ends, the spray only caught on parts of the hair and created a shiny look only on them.

The shine lasted for about two hours before it evaporated, but already after about fifteen minutes it faded a little and was harder to notice.

The idea is cool as a gimmick, but in practice doesn't really create a significant change.

Price:

NIS 109 for 200 ml

Amica spray, photo: public relations

Hair is reborn

A new international Israeli brand called REBORN, which specializes in care products, cosmetics and hair, is launching an online sales site where the company's products, developed over six years, will be sold, combining natural botanical components with active ingredients.

We tested the hair care case that includes shampoo, serum, mask, hair cream and castor oil.

The products are salt-free, and have been tested on hair that has been straightened, dyed and dry, and needs active products to not look like a bird's nest.

We massaged the castor oil into the hair before shampooing: when we left it for about half an hour, it came off easily with shampoo, but when we waited a few hours, according to the recommendation, it was already absorbed and it took more time to wash it off.

It is evident that the shampoo and mask are of high quality, and left the hair soft and pleasant, which does not happen when using cheap and less active products.

The serum is fun to use and absorbs nicely into the hair, however the cream has a particularly strong smell that we were less connected to.

The shipment arrived the same day the order was placed, and the website is easy and convenient to use and offers a variety of products.

Price:

NIS 299

Reborn care products, photo: Gurfinkel Design

Hands of silk

Chava Zingboim launches a therapeutic hand cream that joins the Remicronized series, based on miniaturization technologies that introduce fibrillar collagen and hyaluronic acid deep into the skin.

We tried the cream on extremely dry hands, which suffer from winter damage.

After two or three applications, the product managed to surprise us: not only did it take care of the dryness with ease, but there was no greasy feeling left, and we felt how suddenly our hands felt abnormally smooth, with the skin looking radiant and feeling especially flexible.

With long-term use, the number of times we applied the cream during the day decreased, and we felt a significant improvement.

The price is high, but worth it.

Price:

NIS 280 for 75 ml

Therapeutic hand cream by Chava Zingboim, photo: PR

The smell of gold

A limited edition of the LIQUIDE GOLD perfume by the LIQUIDES IMAGINAIRES brand offers a "gold bolt" perfume - with its own interpretation of how gold smells, of which only 999 units were produced in the world.

The fragrance is very ambery, fruity and spicy, magical and bewitched, with top notes of mandarin and saffron which is very present, heart notes of carrot seeds, orange and jasmine which is definitely noticeable, and base notes of patchouli, ambrofix, vanilla accord and white musk.

Together they create a magical and unique sweet-smoky scent, one you won't smell on anyone else.

It is a heavy and deep perfume, suitable for evening events, for those who like to stand out, with a scent that cannot be ignored, and it stays on the skin for many hours at the same concentration level.

The perfume is unisex, but we found it more feminine.

Price:

NIS 1.029 per 100 ml. Available at an individual boutique

Liquide Gold perfume by Liquides Imaginaries, photo: foreign public relations

Consumer news

The Aldo chain of ice cream parlors is launching an Italian winter menu, with new flavors, including the Symphonia Italiana ice cream, made of a natural puree with hazelnuts, almonds, almond nougat from Verona and Tuscan pine nuts, which the chain specially concocted.

Another flavor is pistachio ice cream in a new recipe, from a natural puree containing 100% pure pistachios.

The entire texture is smooth and mellow, and without increased sweetness.

More flavors: tiramisu and Irish cream ice cream, both with velvety textures.

18 NIS,

95 NIS.

Aldo's pistachio ice cream, photo: Eitan Dor

The care brand LAVIDO offers for the winter of 2023 a premium cream intended for the neck and cleavage area, and contains an active daffodil bulb extract that helps delay the aging process of the delicate skin in the neck area and prevents the formation of wrinkles.

The cream is enriched with hyaluronic acid which helps in firming the skin, increasing moisture and preventing wrinkles, and is based on active natural ingredients: pomegranate seed oil, evening primrose oil, bergamot, medicinal nettle, rose hip, coconut oil and more.

NIS 234.90 for 50 ml.

Labido neck cream, photo: Ronen Mangan

Lirac Paris launches an anti-aging booster serum from the premium series, which treats wrinkles, pigmentation, firming, gives an even and fresh skin tone, brightens the skin and reduces open pores.

The serum combines technology in regenerative medicine to restore the skin and prevent the damage of time, and according to the company, an improvement in the texture of the skin and the rejuvenation of the dermis by 5 years are seen.

The serum contains peptides that encourage increased collagen production as well as pure hyaluronic acid.

Ingredients: black tulip flower, black kombucha tea, Hyalu-3, black iris extract and more.

The serum is pleasant to use, absorbs into the skin quickly and seems to have a positive effect on it, with a more even tone and a face with smoother skin.

NIS 599 for 30 ml.

Lirak serum, photo: Assaf Levy

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