Former director of the Government Information Service (GIS), Philippe Guibert is the author of
The Tyranny of Visibility
(VA Press, 2020).
LE FIGARO.
- You write that our societies are now societies of images more than of writing.
Is the place taken by influencers an illustration of this?
Philippe Guibert.
-
This is one of the illustrations.
Digital brings with it the triumph of the short video, in multiple forms, from TikTok or Instagram to images broadcast on social networks and taken up by news channels.
It is the image that attests to reality, henceforth, more than the written word.
The influencer knows how to use it perfectly, in the field of behavior, for example consumption or fashion.
Even if there are also influencers on Twitter or Facebook who build themselves in writing, in the field of opinions.
It is a short writing and the picture is never far to illustrate.
The "intellectual", the one who has a project to influence public opinion...
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