Let's start with something less optimistic.
It's not going to be easy.
In fact, it's going to be more challenging than in years past.
Entrepreneurs and startups in the initial pre-funding stages will probably have to meet more venture capital funds than their older brothers from years past, make more and sharper pitches in front of investors, and make a lower valuation than they would have had to make if they had started the process a year ago.
In order not to be completely pessimistic and cause laxity, we will move to the positive side: there will also be aspects in which things will be easier.
The intention is not to raise the investment, but in everything related to increasing the readiness for the rounds of recruitment, thanks to the technological and commercial maturation of several elements in 2022, which will facilitate the process for the startups of the year 2023.
Get to know the trends that will help you make an impression on investors and potential partners. (Photo: Pexels.com)
Proof of feasibility using AI
The technological and commercial maturity of AI engines allows for many uses that promote proof of technological feasibility or MVP (minimum initial product for the purpose of proving feasibility) and nullification of marketing materials that multiply power, starting from the creation of an accurate one pager, through the creation of a refined message page, an uncluttered business presentation, relevant atmospheric images to To produce and distribute a marketing video to raise funds or illustrate the product.
The technological highlight should be the provision of a number of dedicated engines, which will enable an initial or demo application of the product, using pre-built functions, and connecting them in a modular manner using the Drag & Drop technique, which does not require the involvement of programmers.
Demonstration and illustration of product capabilities in Metaverse
There is much talk and many opinions about Metaverse in general and the investment that has been made and will be made in this particular trend, but the drift towards the potential commercial uses of the platform cannot be ignored.
It currently employs not only Meta, but also giants such as Microsoft and Nvidia, who also put their chips on the technology in order to increase its commercial uses.
When it comes to the potential applications that the Metaverse enables, the sky is the limit.
From managing external work teams (offshore) visually and not only digitally, through streamlining the work in the company, conducting brainstorming sessions, implementing professional hackathons to business meetings and pitches to investors and funds, where it is possible, through avatars, to also provide the third dimension of the innovative start-up companies : The dimension of the people, the entrepreneurs and the team.
These three elements join the first two dimensions: the product dimension and the business market dimension.
It is possible and correct to sail in a more distant vision to perform and illustrate metaverse simulations using synthetic data, avatars and bots, in favor of a sense of future product operation, market or user and customer experience.
We will examine, for example, a commercial and technological pre-maturity product startup, which aims to launch an artificial intelligence-based product to prevent traffic accidents in the coming years.
The project team will be able to demonstrate to potential investors a Metaverse simulation that realistically simulates the product and sensors, the vehicle platform, the operating environment of a road full of cars, the user experience that includes display indication, light, sound and signals, and the experience of success in using the future technology, all of this Without the need to build a mature product or at least an MVP and without the need to build an expensive physical demonstration and testing facility.
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Sustainability and impact as a growth engine
In the past, the business and economic market recognized transparent economic and industrial factors.
These were elements, which were created as a result of the manufacturing industry and the market, but were not measured quantitatively from a commercial or potential point of view.
One of these factors was until the last few years, sustainability.
A carbon or ecological footprint did not have a high impact on the economy until the last few years, when the Kyoto Protocol and the Paris Agreement brought to the fore the effects of the climate on the world in general as well as on the economy and industry.
Today, a carbon or ecological footprint is a core part of the product life cycle analysis, both in industry and in innovation and start-up companies.
In fact, energy or climate efficiency gives startups advantages in front of investors, funds and corporations also for economic and not only moral reasons.
In 2023, sustainability is a need that requires consideration in itself even in the high-tech industry.
It is required by reality not only for the future of the planet and the lives of future generations of the human race, but also for the sake of maximizing the commercial advantages of large entities, such as success in government tenders, receiving budgets and grants, saving on tax payments and financial efficiency, and promoting commercial cooperation with companies, entities Academia, productive industrial bodies, municipal bodies and government offices.
In conclusion
It is true that the starting point from which the start-up companies of 2023 depart is less ideal compared to the competitors of the previous years, but the trick is to identify in real time which current trends can be de facto strategic features and force multipliers in our work plans, thus covering up, in practice, the lag in the opening.
* Rotem Mi-Tal is the CEO of Asgard Systems.
Marketing and digital
Entrepreneurship
Tags
start up
Entrepreneurs
Entrepreneurship
Capital Raising
Investors
investments
Meteors
artificial intelligence