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Dior skincare in the age of diversity

2023-01-08T21:24:38.768Z


For the launch of its latest Capture Totale anti-aging serum, the LVMH group brand has developed an unprecedented test platform that brings together all genders, ages, skin tones and skin types.


Here, we are not talking about globalized but inclusive beauty.

And to prove that its new generation anti-aging serum is for everyone, Dior had to review its usual battery of instrumental, clinical, satisfaction, blind tests... "

Since 1975, all cosmetic laboratories have based themselves on the classification de Fitzpatrick, named after this Harvard dermatologist who, by working on UV rays and their effects on the skin, defined six phototypes ranging from very pale to dark complexion

, explains Virginie Couturaud, director of scientific communication at Christian Dior Perfumes.

But this universal classification, very simple to understand and use, is now obsolete.

It no longer corresponds to the diversity of skin tones of our customers.

Almost fifty years have passed and we can no longer speak only of Caucasian, Afro-American, Hispanic and Asian skins.

With the increase in interbreeding, new skin colors have appeared and in…

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Source: lefigaro

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