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Vincent Chabault: "The bakery embodies resistance to mass commerce"

2023-01-08T18:18:52.212Z


INTERVIEW – Small business resists every commercial revolution, and the bakery embodies this well, believes the sociologist.


Vincent Chabault is the author of

Éloge du Magasin.

Against Amazonization

, Gallimard, 2020 (reissued in “Folio”), 256 p., €8.10.

LE FIGARO.

- The cost of energy weakens craftsmen.

Some bakers fear having to close their business.

What is the symbolic function of the bakery and its social utility?

Vincent CHABAULT.

-

The bakery is the number one convenience store for the French, and in some villages it is even the last store still open.

The notion of “proximity” is interesting, it refers to geographical distance: 84% of French people live less than 2 kilometers from an artisanal bakery.

There are 33,000 in France.

But there is also the idea of ​​relational proximity: 12 million customers visit their artisan bakery every day.

The bakery therefore remains the preferred trade of the French;

the bond of sympathy is strong and ancient.

This profession is also the first symbol of French craftsmanship and is associated…

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Source: lefigaro

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