Despite the cultural differences, the climate differences and the geographical distance - the Scandinavian design works great in Israel as well.
FERM LIVING (Photo: Foreign Relations)
An exposed wooden floor, white walls, modern furniture and minimalist design are characteristics of the Scandinavian aesthetic.
And no, it's not just about furniture bought from IKEA, as Scandinavian design represents a complete design philosophy.
A philosophy that, despite cultural differences, climate differences and geographical distance, works great even here, in the design of houses in Israel, otherwise there is no explanation for the multitude of Scandinavian brands for home design, which are offered in stores and furniture chains.
The visit to Israel by Trini Andersen, who heads one of the leading Scandinavian design brands in the world - FERM LIVING, is an opportunity to get to the root of the Levantine connection with the Scandinavian design style.
Andersen is visiting Israel this week, as the guest of honor of Tolman's Dot, which markets FERM LIVING products in Israel, and she says that she is not surprised by the success of Scandinavian design in Israel.
According to her, the Scandinavian design line carries with it values that are very suitable for the Israeli design style.
And it's not just about a contemporary, high-quality design with a significant advantage for an accessible price.
"A home that embraces and wraps you just as you are."
Trini Andersen, founder of the FERM LIVING brand (photo: courtesy of Tolman's Dot)
The features that characterize Scandinavian design include pleasant and enveloping lines, which are very suitable for the need that stands out in our era, to stay indoors and nest.
But beyond that, the Scandinavian design philosophy is based on the combination of material and spirit and is a conscious alternative to home design.
The guiding principles of Scandinavian design give respect to nature and the environment.
and sanctify the need to buy less, buy well and keep things in use for a longer time.
Products that survive over time, these are things that are very attractive to the Israeli consumer, as well as other consumers in the world.
Modern, on one level: a Scandinavian house in a
maddening and smart Scandinavian house: a bastard apartment for a single mother
The origin of the Scandinavian style dates back to the 1930s when talented Scandinavian designers such as Hans Wagner, Arne Jacobsen, Ero Arnio and Ingvar Kamprad spread their ideas and designed democratic furniture, from natural materials , of a minimalistic nature and focused on home and family.
The long and harsh winters, combined with few hours of daylight, kept the inhabitants of the Scandinavian countries in their homes for a long time.
Most people lived in small houses and therefore it was necessary to make them cozy but airy.
These opening figures are what shaped the Scandinavian style.
More in Walla!
Beat the pain without fear: B-Cure laser in an unprecedented experience sale
Served on behalf of B Cure Laser
The Scandinavian design gives respect to nature and the environment.
and sanctifies the need to buy less, but to buy well (Photo: Foreign Relations)
The renewed focus on sustainability in the 2000s breathed new life into the trend, which was a sane and conscious alternative to home design.
As of today, the Scandinavian style has become synonymous with design that provides stability and comfort and has a clear statement in the way people see, consume and imagine the living experience.
Or as Andersen summed it up well in a series of lectures she delivered to Israeli architects and interior designers: "Our ambition has always been to inspire people to create a home where they feel comfortable and authentic. A home that embraces and envelops you just as you are."
Do you like the Scandinavian style and want to bring it into your home?
10 rules of thumb for the secret of the magic of Scandinavian design:
Simplicity is the main mantra of modern Scandinavian design.
Where the key principle is prioritizing functionality, without sacrificing aesthetics.
Scandinavian design celebrates nature at home as well.
Therefore, wood is the preferred choice not only for furniture but also for flooring.
Pine and beech wood are undoubtedly the favorites of the Scandinavian architect.
Well-kept and green flower pots are a central element in Scandinavian interior design with the clear aim of bringing nature into the home.
Increased natural light, mainly thanks to large windows.
Mirrors are an important element of Scandinavian design, as their strategic placement visually expands the space.
A neutral and calm color palette that will make any room bright and spacious.
Recently, the Scandinavian style has also covered it with smoky pastel shades.
Natural fabrics such as cotton, wool, linen are preferred over synthetic ones.
The design is minimalist and characterized by clean lines.
The lighting fixtures are designed with simple lines, without adding to the visual load.
Candles are widely used.
A clear preference for handmade designs made by artisans such as craft artists, glass artists.
Items in the spirit of FERM LIVING's Scandinavian design values
VERSO vase, NIS 479. Available at Tolman's Dot (Photo: Foreign Relations)
An outdoor chair made of 53 recycled plastic bottles, 1,479 NIS, available at Tolman's Dot (Photo: Foreign Relations)
Rounded veneer table in a walnut tone 6,927 NIS, at Tolman's Dot (Photo: Foreign Relations)
Table lamp with linen lampshade, NIS 1,245, Tolman's Dot (Photo: Tolman's Dot)
Harmonious Design Seating System, NIS 8,960, Tolman's Dot (Photo: Tolman's Dot)
HERMAN chair, price NIS 2,824, at Tolman's Dot (Photo: Foreign Relations)
Hand-woven pot stand from rattan, 1,995 NIS, at Tolman's Dot (photo: Foreign Relations)
Jug produced in a traditional handmade technique, NIS 275, Tolman's Dot (Photo: Foreign Relations)
Home and design
exterior design
Tags
Scandinavian design
Denmark
exterior design
