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The croissant is the new it-bag

2023-01-10T16:26:04.458Z


STYLE - Arched like a pastry, this bag format now exists in all brands, from mass distribution to luxury.


Once upon a time there was the Baguette.

Not the French specialty recently registered in the immaterial heritage of Unesco.

The first of the it-bags, the one that paved the way for all the others, the pioneer that all women wanted at the same time, from the wealthy jet-setter to the penniless teenager.

It was its creator, Silvia Venturini Fendi, who gave her name to this double F clasp clutch released in 1997, proudly tucked under the arm like… a baguette.

Two years later, the Romaine spun the bakery metaphor by launching the Croissant, a small bag with flaps reminiscent of the profile of the pastry, which was a great success in the early 2000s.

From Prada to Lancaster, luxury or not luxury, all brands must have this format in their collection.

This is the bag of the moment.

Pascale Leboutet-Reberat, director of the leather goods offer at Galeries Lafayette

Twenty years later, this half-moon shape has invaded the leather goods departments.

For the past few months, these accessories have been selling like hot cakes, from Prada's recycled nylon mini purse (eco-responsible reissue of a 2000 model) to Fendigraphy with its big Fendi logo and Balenciaga's Cagole, the arched satchel...

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Source: lefigaro

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