The success story of the Kretz family is written before the eyes of the viewers.
Since 2020, the cameras of Reservoir Prod have been following these real estate agents in their professional and personal lives for the program "The Agency: luxury family real estate" broadcast on TMC and Netflix.
To discover
TV Magazine poll
:
Jean-Luc Reichmann elected favorite host of the French
They are selling Johnny Hallyday's house
Their particularity?
Family work.
The parents, Olivier and Sandrine Kretz, initially commercial director and teacher, launched their business fifteen years ago.
They were then joined in this adventure by their four sons Martin, Valentin, Louis and Raphaël who has just arrived.
And it works out pretty well for them.
Their agency, called Kretz Family Real Estate, has become a real reference in the world of luxury real estate.
The proof: she is the one who manages the sale of Johnny Hallyday's house in Marne la Coquette.
Read also“There are already visits”: Valentin and Martin Kretz reveal the secrets of the sale of Laeticia Hallyday’s house in Marnes-la-Coquette
This notoriety, acquired after hard years of hard work, also received a nice boost thanks to the show and its television exposure.
Launched in the fall of 2020, the series has conquered its audience.
The second season, broadcast in January 2022, thus achieved better audiences than the first with 600,000 viewers, on average.
Tonight, TMC is programming the start of the unreleased third season with more episodes.
Netflix has also taken hold of the phenomenon since the platform offers the first two seasons in its catalog.
An incredible notoriety
A success that inevitably benefits their family business, which now has around fifty agents compared to ten when the program was launched.
“Before starting the series, we had already developed the agency well
,” notes Martin, the eldest of the siblings.
We worked differently from the others, in a network and not as a franchise.
I can't calculate the exact impact the show had on our development, but in terms of notoriety and visibility, it was extraordinary
.
“Thanks to it, our communities on social networks have grown.
We are followed by the biggest real estate agents on the planet”
Valentin Kretz
Valentin, his brother, completes:
“Thanks to the show, our communities on social networks have grown.
We are followed by the greatest real estate agents on the planet who, themselves, may have the ideal client.
It's like a spider's web and that's how we try to capture the right buyer
.
This highlighting also allows them to make themselves known to many personalities.
While some have already been seen on the show like Fabrice Luchini, Lorànt Deutsch, Luana Belmondo or Linda Hardy, others appear in the third season, like the world champion and goalkeeper of West Ham United Alphonse Areola or the actor François Berléand.
“The more the series takes hold, the more we have the confidence of the personalities.
, continues Martin Kretz.
Read also"The Agency" on TMC: the Kretz family unearths a property estimated at 80 M€ in Paris
Fan letters, gifts and even mandates
Success of the series obliges, the Kretz also become public figures.
They are approached in the street – Valentin has even been recognized in Mongolia!
- and some receive letters from fans, notably Raphaël, the youngest of the still single siblings… Majo, the grandmother, also has many letters.
She has become the darling of her neighborhood and not only.
“I am stopped all the time in the street to take selfies
,” she confides.
It amuses me, the people are quite nice.
At the butcher's, it's "Hello Majo" now!
I even received small gifts from a lady from California”.
This celebrity also allows them to recover new goods.
"From time to time, we just have to walk in the street to bring in a mandate"
, explains Martin.
"When I have an appointment and I'm waiting for my client in the street, I'm approached and that sometimes leads to another case
," confides Valentin to the Buzz of TV Magazine.
Read alsoEverything you need to know about the Kretz family, star of “The Agency”, the TMC show which returns for season 2
New challenges
If the Kretz family therefore reaps the benefits of its television exposure, it does not rest on its laurels and continues to challenge itself.
She thus made her first sale in bitcoins during this third unpublished season:
“We knew nothing about it.
We inquired, called the notaries and it happened naturally.
It's scary because it's cryptocurrency and it seems to be completely virtual, but in the end it's quite a simple sale
,” says Valentin Kretz.
Real estate agents have also started using InstaLive, these virtual property visits relayed by social networks.
A client, living in New York, bought a Parisian apartment for 22 million euros... without having visited it!
“We have dusted off the profession of real estate agent a little”
Martin Kretz
“For two years, we have been sharing our most beautiful properties with our audience on social networks
, explains Martin Kretz.
This makes it possible to find buyers that we might never have had.
Since the launch of the series, the means of marketing have evolved.
Before, everything had to be hidden, that the goods were off-market.
Today, to acquire, the new generations want to have access to everything very quickly.
We have dusted off the profession of real estate agent a little”
.
And they haven't finished… A fourth season of “The Agency” is already filming.
“In real estate, no two days are the same.
Every week we meet new customers who have a story to tell.
For apartments, it's the same.
Despite the years, there are always magical places.
This feeds the seasons of “The Agency” and it is not about to stop”
, concludes Martin Kretz.
