Exactly a year ago, the tiktoker @girlbosstown created the hashtag #rednailstheory associated with a video in which the young lady explained that each time she wore red nails in a post, she systematically received enthusiastic comments from young men. .
The explanation, according to her, is that when "
they were teenagers in the 1990s, they had their first crush on an actress, a teacher or a girl with a red manicure, very popular during that decade.
I thought it was a grandma's color, but trust its seductive power: even Hailey Bieber is into it!
Ms. Bieber, very influential on social networks, contributed to the popularity of this hashtag which today reached 100 million views.
Nothing new under the sun of femininity, but isn't it characteristic of youth, on TikTok in particular, to reinvent the wheel?
"
The color red is indeed a constant in the history of makeup
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