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Not just for couples: 7 brilliant marketing moves for Valentine's Day - voila! Marketing and digital


The alibi island of the singles in India, a ring hidden in a pastry and the Tinder playlist - brilliant marketing moves from around the world in the spirit of Valentine's Day

When it comes to love, it turns out that there really are no limits.

According to the NRF, Americans spent $23.8 billion on Valentine's Day gifts last year.

Also this year, according to estimates, this amount is expected to grow.

Companies invest huge sums in creative, brave and inspiring marketing moves for Valentine's Day, to convince you that they are the ones who can give the perfect gift to your loved ones or even to yourself, through campaigns and collaborations around Valentine's Day, which falls on February 14, and Tu Bab, which comes later this year .

Americans plan to spend more than $175 on average on Valentine's Day gifts - $10 more than last year. (Photo: NRF)

The island that changed its name to "my cousin's wedding"

What do you do when you're single and everyone asks you what your plans are for Valentine's Day?

The Indian candy brand Cadbury 5 Star chose to give the bachelors the perfect alibi, when he gave them the opportunity to go on vacation on a rented island called "my cousin's wedding".

The island was designed to be a haven of celibacy, with even the use of the color red being banned throughout the island.

To enter the competition, consumers had to scan the QR code on each Cadbury 5 Star product wrapper.

Beauty and the Beast, the reality version

The Italian restaurant chain Frankies and Benny chose Instagram as a platform for the campaign.

She created a carousel post with a series of recreations of famous movies.

From "Beauty and the Beast" to "When Harry Met Sally", Frankies and Benny recreated different movies, encouraging their followers to guess their names. Cute, funny and most of all viral.

The restored image of the beauty and the handful in honor of Valentine's Day, from the Frankies & Bennys campaign. (Photo: screenshot, Instagram)

How does a third wheel feel on Valentine's Day

The humorous campaign of the food delivery company Deliveroo, under the title "Third Wheel Queen", describes the difficulties of the life of a third wheel - the bachelor who always finds himself hanging out with couples.

This ad presents a comical, ironic and cynical condemnation of the single life, in the style of a documentary about the life of poor Kevin.

As part of the move, the company offered a "third wheel" meal - a special deal for three people instead of two.

Put the exes in the bin

If so far the ideas presented seemed original to you, wait until you hear about the anti-Valentine's move devised by the tourism website, which designed a special page under the title V-Day Dumpster Stay (Valentine's Day - which will remain in the trash).

The campaign, which stretches the boundaries of cynicism and humor, offers users sweet revenge, and to write why their ex badly needs a vacation in the trash.

Those who sent in their bitter answers entered the contest with a promising prize, a $300 gift card that they could use at and book a vacation with someone they really love.

When Tinder and Spotify join forces

The popular dating app and the streaming giant are partnering regularly as they allow Tinder users to share their favorite music through Spotify.

In honor of Valentine's Day, the two expanded their collaboration and created unique playlists with leading love podcasts that received considerable exposure.

Spotify also benefited from the move and experienced a 49% increase in global listeners on the topic of love, compared to the previous year.

A ring inside a bread

The Panera Bread restaurant chain is known for its special breads, but in honor of Valentine's Day, it went a step further by giving its customers the chance to win a diamond ring hidden in a special baguette.

To participate, customers had to post a photo of themselves with one of the company's products along with the specified hashtags.

The lucky winner also received a one-year subscription to Panera's Sip Club, which gave them unlimited access to hot and cold beverages on the chain.

The girl who goes on a date with herself

The Valentine's campaign of the designer brand Niluu chose a creative and unexpected angle for Valentine's Day under the slogan: "Fall in love with you".

The campaign of the vegan underwear brand emphasizes a unique theme that has become a trend: taking care of ourselves is the first step to self-love and acceptance.

Niluu dedicated this video to a single woman getting ready for a date... with herself.

Ami Asher is the VP of Maximmedia Marketing Systems

  • Marketing and digital

  • Content and creative


  • Tu B'Av

  • Valentine's Day

  • Valentine

  • campaign

Source: walla

All news articles on 2023-01-15

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