Bonita Grupp: Daughter of Trigema boss talks about her plans – and her relationship status
Created: 01/16/2023 04:48
By: Sina Alonso Garcia
It has not yet been decided whether Bonita Grupp or her brother Wolfgang will inherit their father as CEO of Trigema.
In an interview, she talks about her family and the future of the company.
Burladingen - For Bonita Grupp and her brother Wolfgang, everything in the coming year will revolve around the question: Who will inherit the father as Trigema managing director and lead the company into the future?
Wolfgang Grupp and the family are still keeping the final decision under wraps.
The only thing that is certain so far is that Grupp will initially hand over all of his company shares to his wife at the end of 2023.
This in turn has six months to hand over the company to one of the children.
According to Grupp, the procedure is necessary in order not to have to pay inheritance tax twice, as reported
As father Grupp recently explained, he sometimes makes his successor at the top of Trigema dependent on his children's choice of partner.
For example, anyone who marries abroad and can no longer be in Burladingen regularly is no longer a successor.
If you look at the relationship status of Bonita Grupp and her brother, you cannot draw any conclusions as to who could be more likely to win the race here.
While it is known about Wolfgang Grupp Junior that he has a girlfriend in Munich, Bonita said in an interview with the
Black Forest Bote
that she is currently single.
"Right now I'm single again," she openly admitted.
Bonita Grupp: "Person and life planning" have to fit the role of the future Trigema boss
According to Bonita, there is no competition with her brother.
“We get along really well and complement each other.
What is close to our hearts and what drives us is to lead the company into the next generation,” says the young entrepreneur, who heads the online retail and human resources departments at Trigema.
Ultimately, it is crucial that "the person and the life plan" fit the role of the future Trigema managing director.
"And it doesn't mean that if one person runs the company, the other can't work there too."
Bonita and her father Wolfgang Grupp (archive picture 2017).
In the past, critics have repeatedly accused Bonita and her brother of working exclusively in their family's company as company heirs.
The 33-year-old explains the step as follows: “My brother and I wanted to work with our father from an early age and learn a lot from him.
He's our best mentor.” Now that she's been with the company for nine years, the fact that neither of you have ever sniffed the air in the company is no longer an issue.
Bonita Group: Biography
Born in Burladingen, Bonita Grupp (*1989) and her brother Wolfgang (*1991) attended an English-speaking elite boarding school in Switzerland immediately after primary school.
Both siblings then studied business administration in London.
After completing her master's degree in economic history, Bonita Grupp worked for a year at the university and finally started working in the family business in her mid-20s.
Looking to the future of Trigema, Bonita Grupp sees sustainability as the top priority.
"Environmental considerations are playing an increasingly important role," she says.
"And thanks to our regional production, which we have here in the district, we see ourselves well positioned here.
In the future, we will be able to communicate topics such as the CO emissions of a product even better to the outside world and make better use of our data.” Trigema already offers T-shirts in its range that are based on an ecological principle and that decompose themselves.
In the long term, the company is also trying to create a symbiosis between e-commerce and brick-and-mortar retail.